Leticia O.
Business Development & Lead Gen | Brazil, LatAm & Europe | PT/EN
I open new markets for companies that need someone on the ground and in the right language. Right now I am building Airbnb's service provider network across all of Portugal, full cycle from sourcing to signed. What I do for clients: • Full-cycle business development: prospect research, outreach, qualification, negotiation, close • Partnership and channel development, including institutional and B2B2C relationships • Market entry into Brazil, Portugal, Spain and wider Latin America • Outbound systems: sequence design, CRM buildout, pipeline hygiene, reporting • Deal sourcing and target screening for acquisition-minded buyers Where the experience comes from: Airbnb Services, Field Sales Representative, Portugal national territory. I recruit and onboard local providers including chefs, photographers and wellness practitioners, running outreach in European Portuguese and managing pipeline in Salesforce, MixMax and Airtable. Co-founder of an event venue in São Paulo, 2016 to 2022. Built it from zero to more than 300 signed contracts and a five-star reputation, handling every client conversation myself. Director of Business Development, Patrocky Group, Florida. Acquisition pipeline for a holding company: target screening, market sizing, financing analysis, direct outreach to owners. Business development advisory in Lisbon, 2023 to 2024, building institutional relationships across Europe. Languages: Portuguese (native), English (fluent), Spanish (conversational), French (intermediate). Most of my work happens in more than one of them. How I work: I start by learning who actually buys and why, not just what the ICP document says. Then I build the list, write the sequences in the buyer's own language, run the conversations, and hand you a pipeline you can see. Weekly visibility, not a black box. Good fit if you are entering a Portuguese or Spanish speaking market, you need a closer rather than an appointment setter, or you have a product with no repeatable outbound motion yet. Not a fit if you want bulk cold email at the lowest possible price. Tell me the market you want to open and the buyer you want to reach. I will come back with what I would do in the first 30 days.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $18k
Billed in all: $20,231$20k
Earnings, last 30 days
Skill rankings: #1 in 1 skill of 17
Rarest: top 1% in Brazilian Portuguese Accent, of 99. Ranked by MRR among everyone on Upwork with the skill.
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