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Leticia O.
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Leticia O.

Business Development & Lead Gen | Brazil, LatAm & Europe | PT/EN

I open new markets for companies that need someone on the ground and in the right language. Right now I am building Airbnb's service provider network across all of Portugal, full cycle from sourcing to signed. What I do for clients: • Full-cycle business development: prospect research, outreach, qualification, negotiation, close • Partnership and channel development, including institutional and B2B2C relationships • Market entry into Brazil, Portugal, Spain and wider Latin America • Outbound systems: sequence design, CRM buildout, pipeline hygiene, reporting • Deal sourcing and target screening for acquisition-minded buyers Where the experience comes from: Airbnb Services, Field Sales Representative, Portugal national territory. I recruit and onboard local providers including chefs, photographers and wellness practitioners, running outreach in European Portuguese and managing pipeline in Salesforce, MixMax and Airtable. Co-founder of an event venue in São Paulo, 2016 to 2022. Built it from zero to more than 300 signed contracts and a five-star reputation, handling every client conversation myself. Director of Business Development, Patrocky Group, Florida. Acquisition pipeline for a holding company: target screening, market sizing, financing analysis, direct outreach to owners. Business development advisory in Lisbon, 2023 to 2024, building institutional relationships across Europe. Languages: Portuguese (native), English (fluent), Spanish (conversational), French (intermediate). Most of my work happens in more than one of them. How I work: I start by learning who actually buys and why, not just what the ICP document says. Then I build the list, write the sequences in the buyer's own language, run the conversations, and hand you a pipeline you can see. Weekly visibility, not a black box. Good fit if you are entering a Portuguese or Spanish speaking market, you need a closer rather than an appointment setter, or you have a product with no repeatable outbound motion yet. Not a fit if you want bulk cold email at the lowest possible price. Tell me the market you want to open and the buyer you want to reach. I will come back with what I would do in the first 30 days.

🇵🇹Lisbon, Portugal$75/hr100% JSS5.00 (2)Since Apr 2025

Earnings and projects

MRR
$2.9k

Last 6 months ÷ 6

World#13,210 / 412k
🇵🇹Country#83 / 2,011
Revenue, last 30 days
$6.8k

Last 6 months: $18k

World#3,214 / 412k
🇵🇹Country#20 / 2,011
Total earnings
$18k

Billed in all: $20k

World#148,664 / 412k
🇵🇹Country#767 / 2,011
Per project
$6k
World#28,791 / 412k
🇵🇹Country#187 / 2,011
Projects, last 6 months
0
World#209,850 / 412k
🇵🇹Country#933 / 2,011
Projects in all
3
67% fixed33% hourly
World#304,140 / 412k
🇵🇹Country#1,527 / 2,011

Earnings, last 30 days

$20.2k+$6.8k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$10k$15k$20k$25kOct 8Oct 23Nov 7

Skill rankings: #1 in 1 skill of 17

Rarest: top 1% in Brazilian Portuguese Accent, of 99. Ranked by MRR among everyone on Upwork with the skill.

  1. 1Brazilian Portuguese Accent99 freelancers · 🇵🇹 #1Top 1%
  2. 3International Sales132 freelancers · 🇵🇹 #1Top 2%
  3. #7International Law224 freelancers · 🇵🇹 #1Top 3%
  4. #7International Relations213 freelancers · 🇵🇹 #2Top 3%
  5. #7Business Applications Consultation83 freelancers · 🇵🇹 #1Top 8%
  6. #30Partnership Development346 freelancers · 🇵🇹 #2Top 9%
  7. #32International Development623 freelancers · 🇵🇹 #1Top 5%
  8. #33Relationship Management870 freelancers · 🇵🇹 #2Top 4%