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Danielle M.
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Danielle M.

Clinically Trained Medical Writer, Health Presenter & Strategist

I turn complex healthcare evidence into content that clinicians trust, patients understand and healthcare brands can safely use. I’m a healthcare content strategist and medical writer with 18+ years in senior content and communications, an MA (Hons) in Psychology, and final-year MSc Adult Nursing training with more than 2,000 hours of supervised clinical practice. Most recently, I completed a 412-hour, five-star engagement embedded with UCB, supporting global omnichannel content strategy, modular content systems and scalable healthcare communications. I work across both strategy and execution, including: HCP and clinician-facing content Patient education and prescribed-patient communications Healthcare and pharmaceutical content strategy Audience segmentation and patient journeys Evidence-led medical and health writing Messaging frameworks and modular content UX content and information architecture Thought leadership and long-form articles Video scripts and on-camera presenting Fractional content leadership Clients usually bring me in when the subject matter is complex, the evidence matters, or the brief needs more thinking before the writing starts. I can help shape the strategy, identify what different audiences actually need, and carry that thinking through into clear, credible, human content. If your healthcare brief is complicated, evidence-heavy or clinically nuanced, that’s usually where I’m most useful.

🇬🇧Edinburgh, United Kingdom$90/hr100% JSS5.00 (6)Since Apr 2025

Earnings and projects

MRR
$315

Last 6 months ÷ 6

World#96,349 / 412k
🇬🇧Country#1,902 / 10.7k
Revenue, last 30 days
$2k

Last 6 months: $1.9k

World#21,512 / 412k
🇬🇧Country#467 / 10.7k
Total earnings
$22k

Billed in all: $23k

World#134,014 / 412k
🇬🇧Country#3,097 / 10.7k
Per project
$3.1k

$946 in the last 6 months

World#53,932 / 412k
🇬🇧Country#987 / 10.7k
Projects, last 6 months
2
50% fixed50% hourly
World#88,921 / 412k
🇬🇧Country#1,969 / 10.7k
Projects in all
7

Across 9 contracts

11% fixed89% hourly
World#236,190 / 412k
🇬🇧Country#6,422 / 10.7k

Earnings, last 30 days

$22.9k+$2k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$20k$21k$22k$23kOct 8Oct 23Nov 7

Skill rankings: Top 17% in Scriptwriting

Ranked by MRR among everyone on Upwork with the skill.

  1. #22On-Camera Presentation58 freelancers · 🇬🇧 #2Top 38%
  2. #50Audience Segmentation135 freelancers · 🇬🇧 #4Top 37%
  3. #70Thought Leadership Content258 freelancers · 🇬🇧 #5Top 27%
  4. #73Pharmaceuticals235 freelancers · 🇬🇧 #5Top 31%
  5. #142UX Writing730 freelancers · 🇬🇧 #6Top 19%
  6. #151Information Architecture723 freelancers · 🇬🇧 #8Top 21%
  7. #176Marketing Communications807 freelancers · 🇬🇧 #8Top 22%
  8. #193Psychology1,042 freelancers · 🇬🇧 #9Top 19%