Lesley E.

I'm a lead UX researcher with 10+ years of experience across Web3, crypto, fintech, education, defense, and biotech. I've owned end-to-end research initiatives, helped build research functions from the ground up, and partnered closely with product teams to shape roadmaps grounded in user insight. Though new to freelancing, I bring a proven track record of delivering clear, actionable research that drives product decisions. I’m comfortable driving a project from discovery through delivery or jumping in at any stage to support your goals. Core strengths: - Generative research & user interviews to uncover needs and mental models - Concept evaluation via heuristic audits and one-on-one sessions - Rapid usability testing of prototypes and live products - Opportunity mapping to align product vision with user value