Mahdi R.

DTC Performance Creative Director

Most videos look good. Mine convert. I’m a Creative Director & Editor specialized in Nutra & Health & Wellness performance creative built for paid ads, scaling, and measurable revenue. I don’t just edit. I design conversion systems. From metabolism and weight management to gut health, hormones, longevity, and supplement funnels I build creatives engineered to: • Improve watch time & retention • Lower CPA • Increase AOV • Strengthen hook rate • Support profitable scaling Every project starts with positioning. Then psychological structure. Then precision execution. This is not cinematic fluff. This is direct-response creative built for: • Meta Ads • YouTube Ads • TikTok Ads • Paid traffic ecosystems What I build: – Long-form VSLs structured for retention & payoff – Short-form performance ads (15–60s) built for scroll-stop – UGC-style creatives (raw & hybrid) – Talking head authority formats – B-roll + Voiceover funnels – Hook systems engineered to win the first 2 seconds – Objection-handling through visual proof stacking As a Creative Director, I think in angles. As an Editor, I execute in momentum. As a performance partner, I structure for scale. If you need “just editing,” I’m not your guy. If you want someone who understands buyer psychology, AOV strategy, paid ads mechanics, and how to turn attention into scalable revenue we’ll work well. Let’s build something that performs and scales.