Abdul S.

Hi, I’m Abdul 👋 I’m a retail media and performance marketing strategist based in Chicago, IL. Over the past four years, I’ve managed more than fifty million dollars in ad spend and supported dozens of brands across Amazon, Walmart, Instacart, Kroger, Target and other major retail platforms. My work spans CPG, consumer electronics, wellness, food and beverage and beauty, and the common thread across all of them has been the same: build smart, data-driven campaigns that actually scale profitably. Most of my day-to-day revolves around Amazon Ads. I manage Sponsored Products, Sponsored Brands and DSP using clean structures, smart bidding, proper keyword isolation, and a strong focus on rank, RoAS, new-to-brand growth and TACoS efficiency. I also work heavily with Walmart Connect and Kroger Precision Marketing, helping brands navigate targeting, placements, pacing and media planning across multiple retailers. I use tools like Pacvue, Skai, Criteo, Perpetua and Helium10 constantly. I’m comfortable with their AI features, including Campaign AI, Product AI, automated rules, dayparting, budget control and share of voice tracking. I also spend a lot of time in Amazon Marketing Cloud, using SQL to pull deeper insights such as new-to-brand metrics, purchase paths, incrementality and custom measurement that isn’t available in the standard console. Understanding what’s really driving growth is important to me, and AMC has been a big part of that. What I enjoy most is taking all the complexity that comes with retail media and turning it into clear, simple, profitable steps. Whether a brand is trying to reduce wasted spend, find high-converting opportunities or create campaigns that can scale without falling apart, I like building systems that make things predictable and easy to manage. I’m new to Upwork, but definitely not new to this work. If you’re looking for someone who treats your budget like their own and brings real expertise without the agency fluff, I’d be happy to connect and see how I can help!!