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Emmanuel A.
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Emmanuel A.

Shopify CRO Expert | Landing Page & UX Optimization, A/B Testing, GA4

Getting traffic to your Shopify store but not enough sales? Let's find out what's stopping your visitors from buying. Your store might look great, your products might be excellent, and your ads might be bringing in visitors. But if your landing pages, product pages, or checkout experience create friction, potential customers may leave without completing their purchase. That's where Shopify Conversion Rate Optimization (CRO) comes in. I'm a Shopify CRO Expert focused on landing page optimization, UX improvement, A/B testing, and GA4 ecommerce analytics. My approach is to help identify friction across the customer journey, prioritize meaningful opportunities, and develop data-informed recommendations that support better conversion performance. Rather than making random design changes or guessing what customers want, I focus on understanding what may be preventing visitors from taking action and what can be improved. 🔍 HOW I CAN HELP YOUR SHOPIFY STORE 1. Shopify CRO Audits & Conversion Strategy I review your store's customer journey to identify potential conversion barriers, confusing experiences, and opportunities for improvement. You receive prioritized recommendations based on potential impact, user experience, and implementation effort. 2. Landing Page & Product Page Optimization Your landing and product pages need to do more than look attractive. They should communicate value, build trust, answer customer questions, and make the next step clear. I focus on: * Landing page messaging and content hierarchy * Product descriptions, images, and value propositions * Calls to action and trust elements * Mobile usability and page structure * Reducing unnecessary friction in the buying journey 3. Shopify UX & Customer Journey Optimization I examine the journey from ad click to landing page, product discovery, add to cart, and checkout to identify where customers may be getting confused or dropping off. The goal is to make the shopping experience clearer, easier, and more intuitive across devices. 4. A/B Testing & Experimentation Instead of assuming one version will perform better, I help develop testable hypotheses, prioritize experiments, and evaluate results. My approach follows a structured process: identify an opportunity, define a hypothesis, select a meaningful change, measure performance, and use the findings to guide the next decision. 5. GA4 Ecommerce Analytics & Funnel Analysis Data helps turn assumptions into informed decisions. I use ecommerce analytics concepts to investigate customer behavior, review funnel performance, and identify areas that deserve closer attention. Where suitable data and tracking are available, I focus on metrics such as conversion rate, add-to-cart rate, checkout progression, average order value, and revenue per visitor. 🧠 MY CRO PROCESS Here's how I approach conversion improvement: 1. Understand: Learn about your products, customers, traffic sources, and business goals. 2. Audit: Review landing pages, product pages, mobile UX, and the shopping funnel. 3. Prioritize: Identify the most important opportunities based on evidence, potential impact, and effort. 4. Optimize: Develop actionable recommendations and implement agreed changes within the project scope. 5. Test & Measure: Use appropriate experiments and analytics to assess performance. 6. Improve: Apply the findings to guide the next round of optimization. 🎯 WHO I CAN HELP I work toward helping Shopify store owners, ecommerce brands, and direct-to-consumer businesses that want to: * Make better use of their existing website traffic * Improve landing page and product page performance * Identify friction in the customer journey * Create a smoother mobile shopping experience * Make more informed CRO decisions using analytics * Build a structured roadmap for ongoing conversion improvement Whether you need a focused Shopify UX audit, landing page recommendations, a conversion optimization roadmap, or support with testing and analytics, the work should be grounded in your store's needs not generic ecommerce advice. 🤝 WHY WORK WITH ME? A clear process. Practical recommendations. Data-informed decisions. I focus on understanding the problem before recommending a solution. Every change should have a reason, a clear objective, and an appropriate way to evaluate its effectiveness. I also believe in honest, customer-centered optimization. That means improving clarity, usability, and trust not relying on misleading countdown timers, false scarcity, or manipulative tactics. 📩 LET'S FIND YOUR NEXT CONVERSION OPPORTUNITY Want to turn more visitors into customers? Send me an invitation, and let's identify opportunities to improve your landing pages, UX, and conversion rate. Let's turn more clicks into sales!

🇳🇬Ibadan, Nigeria$15/hr100% JSS5.00 (10)Since Apr 2025
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Earnings and projects

MRR
$83

Last 6 months ÷ 6

World#139,330 / 412k
🇳🇬Country#5,486 / 13.8k
Revenue, last 30 days
—

Read daily since Oct 7, under 30 days

Total earnings
$4.5k

Billed in all: $4.5k

World#263,150 / 412k
🇳🇬Country#6,475 / 13.8k
Per project
$252

$125 in the last 6 months

World#246,369 / 412k
🇳🇬Country#7,032 / 13.8k
Projects, last 6 months
4
75% fixed25% hourly
World#51,813 / 412k
🇳🇬Country#3,269 / 13.8k
Projects in all
18

Across 19 contracts

95% fixed5% hourly
World#143,608 / 412k
🇳🇬Country#4,538 / 13.8k

Earnings, last 30 days

$4.5kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$4,450$4,500$4,550$4,600Oct 9Oct 24Nov 8

No data since Nov 5, 2026.

Skill rankings: Top 29% in User Experience Design

Ranked by MRR among everyone on Upwork with the skill.

  1. #13Convert Experiences37 freelancers · 🇳🇬 #1Top 35%
  2. #104Design Enhancement324 freelancers · 🇳🇬 #2Top 32%
  3. #131Ecommerce Performance Optimization278 freelancers · 🇳🇬 #7Top 47%
  4. #492Landing Page Optimization1,118 freelancers · 🇳🇬 #62Top 44%
  5. #648A/B Testing1,603 freelancers · 🇳🇬 #55Top 40%
  6. #666Shopify Marketing1,429 freelancers · 🇳🇬 #204Top 47%
  7. #1,421Shopify Plus3,236 freelancers · 🇳🇬 #128Top 44%
  8. #1,452Shopify Templates3,688 freelancers · 🇳🇬 #184Top 39%