Camila M.

I help brands show up on Instagram, TikTok and YouTube with short-form video and a social media strategy that holds it together. WHAT I DO UGC and short-form video: product videos, tutorials, reviews and lifestyle content for Reels, TikTok and YouTube Shorts. I script, film and edit everything myself. Social media management: content calendars, creative direction, creator briefs and organic strategy. Content strategy: channel audits, content pillars, hooks, scripts and posting plans. Creator and influencer partnerships: briefing creators, reviewing content and keeping campaigns on track. WHY IT WORKS I am a marketer who also creates, so strategy and execution come from the same person. My own channels (@camilamontreal) have 600K+ followers across Instagram, TikTok and YouTube, and my YouTube content generated 19M views in 2024. I have also created content in collaboration with brands like Universal, Hard Rock, Get Your Guide, Turo and SeaWorld, and worked in-house on social and micro content at Goalcast. RIGHT NOW ON UPWORK I am the part-time Social Media Manager for Stone Lain, a dinnerware brand, on an ongoing contract, working on organic strategy, creative direction and creator briefs across Instagram, TikTok and YouTube Shorts. I also create educational UGC videos for a candle brand. Based in Montreal. English and Portuguese, with conversational Spanish. Send me your brand, your platform and your goal, and I will tell you where I would start.