Komal B.
Brand Identity Designer | Visual Systems for Product & Lifestyle Brand
A brand isn't just a logo. It's the system that makes every touchpoint feel like the same company. I build that system for product and lifestyle brands: the identity, and everything it has to live on. Over the last 8 years I've helped founders launch and relaunch brands that need to look as good on a shelf as they do on a screen. Most of my work goes past the logo into the places customers actually meet the brand, like packaging, menus, retail signage, and print collateral. That is exactly where a weak identity falls apart and a strong one pays for itself. That's the difference in how I work: I don't hand off a logo and a PDF and disappear. I design the identity and the system that carries it, so the brand stays consistent the day after the project ends. What I build: - Brand identity systems: logo suite, color, type, and the rules that hold them together - Visual language for product brands: packaging, labels, and on-shelf presence - Brand collateral: menus, brochures, signage, business cards, and marketing print - Brand guidelines your team or your next designer can actually follow Where I'm strongest: brands that live in the physical world, like F&B, wellness, lifestyle, and consumer products, where the identity has to survive real packaging and print, not just a mockup. How it works: clear scope before we start, a first concept within 3 to 4 days, and full source files plus guidelines on handoff. Nothing locked to me. If you're building a brand that needs to feel coherent everywhere a customer sees it, send over what you're working on and I'll tell you honestly what it needs.
Earnings and projects
An estimate from an earlier read
Read daily since Oct 7, under 30 days
Billed in all: $20,925$21k
$298 in the last 6 months
Across 20 contracts
Across 81 contracts
Earnings, last 30 days
No data since Oct 8, 2026.
Skill rankings: Top 6% in Poster Design
Ranked by MRR among everyone on Upwork with the skill.
- #31Display Product Packaging193 freelancers · 🇮🇳 #2Top 16%🇮🇳#2 of 9
- #48Business Card Design678 freelancers · 🇮🇳 #3Top 7%🇮🇳#3 of 43
- #91Label Design618 freelancers · 🇮🇳 #5Top 15%🇮🇳#5 of 26
- #151Social Media Graphic975 freelancers · 🇮🇳 #16Top 15%🇮🇳#16 of 71
- #162Book Cover2,190 freelancers · 🇮🇳 #4Top 7%🇮🇳#4 of 134
- #175Typography2,054 freelancers · 🇮🇳 #7Top 9%🇮🇳#7 of 91
- #178Poster Design2,824 freelancers · 🇮🇳 #9Top 6%🇮🇳#9 of 220
- #264Brochure Design1,986 freelancers · 🇮🇳 #11Top 13%🇮🇳#11 of 166