Adeyyinka D.
Ecommerce Email Marketing Specialist | Klaviyo & Revenue Growth
Your Shopify store is making sales, but how much revenue are you leaving on the table because your email marketing isn't doing enough? Every abandoned cart, inactive subscriber, and first-time buyer who never returns is an opportunity. I help ecommerce brands turn these missed opportunities into stronger customer relationships and repeat sales through strategic Klaviyo email marketing. I'm an Ecommerce Email Marketing Specialist with 5+ years of experience working with agencies and ecommerce brands as an in-house email marketer. I combine strategy, persuasive copywriting, clean design, segmentation, and performance analysis to support the full customer journey — from a new subscriber's first interaction to repeat purchases and long-term retention. HOW I CAN HELP 1. Klaviyo Setup & Optimization - Klaviyo account setup and Shopify integration - Signup forms, popups, and list growth - Branded email templates and reusable layouts - Lists, segments, and customer properties 2. Email Automation & Lifecycle Flows I build behavior-based automations that deliver relevant messages at the right time: - Welcome series and subscriber nurturing - Browse abandonment, abandoned cart, and checkout recovery - Post-purchase, product education, and review requests - Cross-sells, upsells, and replenishment reminders - Customer winback, re-engagement, VIP, loyalty, and sunset flows 3. Email Campaigns & Newsletters - Weekly and monthly campaign planning - Product launches, promotions, and seasonal campaigns - Educational newsletters and product features - Copywriting, design, scheduling, and quality assurance - A/B testing and performance reviews 4. Email Design & Copywriting - Conversion-focused email design in Figma - Responsive desktop and mobile layouts - Subject lines, preview text, and persuasive email copy - Clear visual hierarchy, product storytelling, and calls to action 5. Segmentation, Deliverability & Reporting - Segmentation by engagement, purchase history, and lifecycle stage - List hygiene, suppression, and engagement management - Email authentication and deliverability best practices - Campaign and flow reporting - Analysis of revenue, conversions, clicks, and engagement EXPERIENCE & RESULTS I've supported brands across health and wellness, food and beverage, outdoor and lifestyle, and fitness. Selected results from my work include: - Helping SeaMoss Transformation Factory increase revenue by $1 million in three months. - Contributing to a 29% revenue increase for Worth While Food Brand over five months. - Working on lifecycle programs where automated flows generated 35%+ of total revenue within 60 days. - Building campaigns, Figma templates, and customer journeys for Revital, Sea & Summit, and Eversnug. Effective email marketing is more than sending frequent discounts. It's about understanding customer behavior, delivering useful content, and creating timely reasons to buy again — while protecting the customer experience and your brand's relationship with its audience. PLATFORMS & TOOLS Klaviyo | Shopify | Figma | Mailchimp | HubSpot If you need a reliable specialist to improve your Klaviyo setup, build effective automations, manage campaigns, or strengthen customer retention, let's talk. Tell me about your store and goals, and I'll help identify where email marketing can make the biggest difference.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $4.5k
Billed in all: $20,257$20k
$344 in the last 6 months
Across 14 contracts
Across 65 contracts
Earnings, last 30 days
Skill rankings: Top 12% in Email Copywriting
Ranked by MRR among everyone on Upwork with the skill.
- #15Customer Segmentation114 freelancers · 🇳🇬 #1Top 13%🇳🇬#1 of 15
- #17Email Marketing Report133 freelancers · 🇳🇬 #1Top 13%🇳🇬#1 of 12
- #103Email Template567 freelancers · 🇳🇬 #18Top 18%🇳🇬#18 of 109
- #161Email Campaign Optimization828 freelancers · 🇳🇬 #21Top 19%🇳🇬#21 of 161
- #323A/B Testing1,603 freelancers · 🇳🇬 #17Top 20%🇳🇬#17 of 152
- #340Email Campaign1,929 freelancers · 🇳🇬 #35Top 18%🇳🇬#35 of 347
- #362Email Marketing Strategy2,223 freelancers · 🇳🇬 #33Top 16%🇳🇬#33 of 364
- #388Email Deliverability1,880 freelancers · 🇳🇬 #33Top 21%🇳🇬#33 of 295