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Ghalia A.
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Ghalia A.

Social Media Manager | Content Strategy | Community Management

Ever feel like you're constantly posting but your business isn't getting anything back? It's probably not the algorithm. It's the lack of a strategy. Good social media isn't about posting more. It's about creating the right system behind every post. That's where I come in. For the past 5+ years, I've helped healthcare professionals, restaurants, fashion brands, lifestyle businesses, podcasts, and personal brands replace random posting with strategic Social Media Management that builds a consistent online presence, strengthens brand identity, and creates meaningful audience engagement. One client even achieved a "344% increase in audience engagement" through a strategy focused on consistent messaging, content planning, and community management. Here's how My Social Media Management System works: Every project starts with understanding your business before creating a single piece of content. • Business & Brand Analysis • Audience, Competitor & Industry Research • Social Media Strategy • Content Pillars & Monthly Content Calendars • Graphic Design & Creative Assets (Canva) • Reels & Short-Form Video Editing (Canva, CapCut) • SEO-Friendly Captions, Hashtags & Keyword Research • Content Scheduling & Publishing • Community Management (Comments & DMs) • Analytics, Monthly Reporting & Continuous Optimization • Platforms: Instagram • Facebook • LinkedIn • TikTok • X I believe every post should have a purpose, every month should have a plan, and every strategy should support a bigger business goal. If you're looking for someone to simply post content, I'm probably not the right fit. If you're looking for someone who thinks strategically, communicates proactively, and treats your business like their own, then we'll work great together.

🇵🇰Lahore, Pakistan$16/hr100% JSS5.00 (1)Since Apr 2025
GlobeUpwork

Earnings and projects

MRR
$1.4k

Last 6 months ÷ 2.8 months active (since Aug 2026)

World#33,426 / 412k
🇵🇰Country#3,878 / 52.9k
Revenue, last 30 days
$1.8k

Last 6 months: $4k

World#24,276 / 412k
🇵🇰Country#2,781 / 52.9k
Total earnings
$4.1k

Billed in all: $4.3k

World#272,561 / 412k
🇵🇰Country#31,758 / 52.9k
Per project
$2k

$2k in the last 6 months

World#76,318 / 412k
🇵🇰Country#5,857 / 52.9k
Projects, last 6 months
2
0% fixed100% hourly
World#88,922 / 412k
🇵🇰Country#17,052 / 52.9k
Projects in all
2
0% fixed100% hourly
World#328,890 / 412k
🇵🇰Country#48,198 / 52.9k

Earnings, last 30 days

$4.3k+$1.8k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$2k$3k$4k$5kOct 9Oct 24Nov 8

Skill rankings: Top 6% in Content Planning

Ranked by MRR among everyone on Upwork with the skill.

  1. #11Social Media Management Tracking150 freelancers · 🇵🇰 #2Top 7%
  2. #26Social Media Audience Research292 freelancers · 🇵🇰 #6Top 9%
  3. #52Content Planning928 freelancers · 🇵🇰 #5Top 6%
  4. #68Social Media Marketing Plan1,014 freelancers · 🇵🇰 #11Top 7%
  5. #91Content Marketing Strategy1,307 freelancers · 🇵🇰 #13Top 7%
  6. #95Community Engagement1,035 freelancers · 🇵🇰 #10Top 9%
  7. #107Social Media Optimization1,573 freelancers · 🇵🇰 #10Top 7%
  8. #114Social Media Account Setup1,987 freelancers · 🇵🇰 #20Top 6%