Paloma P.
CRM & Marketing Automation Expert | SFMC, Dynamics 365, HubSpot
Senior Marketing Automation Specialist | SFMC, Dynamics 365 CIJ | Top Rated, 100% Job Success I'm Paloma Oliveira, a Senior Marketing Automation Specialist with 15+ years of experience. I'm Top Rated on Upwork with 100% Job Success, and I focus on the technical implementation side, building the systems, automations, and funnels that turn website traffic into booked clients. What clients say: "Paloma has been making major strides on the email marketing side. It's highly technical, and the platform can be finicky, but she's taken it on and changed the game... She's making everything more efficient, streamlined, and scalable." "Perfect config! THANK YOU for making it a breeze for me!" Recent work: - Global luxury cruise line: Migrated all email campaigns from Cheetah Digital to Salesforce Marketing Cloud, rebuilt all automations, and fully set up their new Preference Center - Global higher-education provider: Platform migration from SFMC to Microsoft Customer Insights Journeys with all automation workflows, data integrity, and campaign continuity - B2B furniture industry consultancy: Complete ClickDimensions infrastructure integrated with Dynamics 365: workflow automation, form field mapping, subscription management, compliance protocols - Major Canadian college: Behavioral trigger workflows and lifecycle automation for student onboarding How I deliver: I scope every project upfront — goals, platform feasibility, timeline — so you get a fixed plan, not surprises. I lead all projects personally, backed by a small team: a senior software developer for complex integrations and custom API work, and a marketing assistant for testing and documentation. Every deliverable arrives fully tested and ready to deploy, never half-finished or left for your team to troubleshoot. Enterprise-quality implementation with the responsiveness and pricing of a freelancer. $65/hour, weekdays 9am–6pm EST. If you're planning a migration, fixing a broken automation, or building your marketing system from scratch, let's talk about your setup, priorities, and timeline.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $67k
Billed in all: $133,514$134k
$11k in the last 6 months
Across 7 contracts
Across 9 contracts
Earnings, last 30 days
Skill rankings: #1 in 1 skill of 10
Rarest: top 0.24% in Email Marketing, of 13,760. Ranked by MRR among everyone on Upwork with the skill.
- Social Media Marketing Automation323 freelancers · 🇧🇷 #1Top 0.31%🇧🇷#1 of 1
- MarTech73 freelancers · 🇧🇷 #1Top 3%🇧🇷#1 of 4
- SMS521 freelancers · 🇧🇷 #1Top 0.58%🇧🇷#1 of 4
- Marketing Automation Software241 freelancers · 🇧🇷 #1Top 1%🇧🇷#1 of 5
- #6Marketing Automation Audit245 freelancers · 🇧🇷 #1Top 2%🇧🇷#1 of 1
- #9Marketing Automation Strategy634 freelancers · 🇧🇷 #1Top 1%🇧🇷#1 of 7
- #11Salesforce Marketing Cloud516 freelancers · 🇧🇷 #1Top 2%🇧🇷#1 of 2
- #20Campaign Management3,111 freelancers · 🇧🇷 #1Top 0.64%🇧🇷#1 of 19