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Matthew H.
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Matthew H.

E-commerce Growth Manager | Shopee, Lazada. Tiktokshop

I grow GMV on Southeast Asian marketplaces. I run Lokaworks, a data-driven e-commerce agency managing stores across South East Asia Region Real results from my portfolio: → +$171,802 GMV in one month for a Shopee SG consumer goods store (+20.81%) → 132% ad sales increase while ad spend only went up 16.45% ROAS hit 119.16 → 44.54 ROAS on Shopee SG FMCG ads with 10.07% CTR → Scaled a Shopify store 1,610% in 12 months to SGD 292,376 → TikTok Ads campaign: IDR 3.6M spend → IDR 267M revenue (72.69 ROI) for a new store launch → Grew buyer base 20% and GMV from Rp 6.1B to Rp 8B on Shopee Indonesia What I do: - Full store management: listing optimization, SEO, pricing, campaign planning (11.11, Pay Day, etc.) - Performance advertising: Shopee Ads, TikTok Ads, Lazada Sponsored Solutions focused on ROAS, not just spend - Affiliate marketing: managed programs delivering 50%+ MoM sales growth - Competitor intelligence: built a proprietary scraper that estimates competitor GMV with 70-90% accuracy - Data & reporting: custom dashboards, market share analysis, product-level performance tracking I work on fixed monthly retainers, not hourly. You're paying for outcomes, not time logged. 30+ clients managed across multiple categories in 10+ Country

🇮🇩Surabaya, Indonesia$10/hr100% JSS4.69 (11)Since Apr 2025

Earnings and projects

MRR
$683

Last 6 months ÷ 6

World#64,721 / 412k
🇮🇩Country#705 / 5,726
Revenue, last 30 days
$465

Last 6 months: $4.1k

World#64,915 / 412k
🇮🇩Country#884 / 5,726
Total earnings
$11k

Billed in all: $11k

World#189,515 / 412k
🇮🇩Country#1,854 / 5,726
Per project
$453

$341 in the last 6 months

World#191,915 / 412k
🇮🇩Country#2,226 / 5,726
Projects, last 6 months
12
67% fixed33% hourly
World#14,024 / 412k
🇮🇩Country#204 / 5,726
Projects in all
24

Across 26 contracts

69% fixed31% hourly
World#116,631 / 412k
🇮🇩Country#1,439 / 5,726

Earnings, last 30 days

$11.3k+$465 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$10,750$11,000$11,250$11,500Oct 9Oct 24Nov 8

Skill rankings: Top 12% in Online Analytical Processing

Ranked by MRR among everyone on Upwork with the skill.

  1. 3Online Analytical Processing25 freelancers · 🇮🇩 #1Top 12%
  2. #23Ecommerce Product Export146 freelancers · 🇮🇩 #1Top 16%
  3. #30Ecommerce Marketing Consultation187 freelancers · 🇮🇩 #1Top 16%
  4. #53Ecommerce Development Consultation346 freelancers · 🇮🇩 #1Top 15%
  5. #59Ecommerce Performance Optimization278 freelancers · 🇮🇩 #1Top 21%
  6. #66Ecommerce Management Consultation322 freelancers · 🇮🇩 #1Top 20%
  7. #70Ecommerce Purchase Tracking302 freelancers · 🇮🇩 #1Top 23%
  8. #198Ecommerce Store Setup1,009 freelancers · 🇮🇩 #3Top 20%