Surinder S.

My Journey: I began my career in 2008 as a front-end developer, mastering WordPress and Magento to craft early eCommerce solutions. In 2011, I joined Anatta as a developer, where I honed my technical skills while nurturing a passion for solving complex business challenges. By 2015, We pivoted to Shopify, leading the creation of Rothy's first Shopify store-a project that later evolved into one of Shopify's earliest enterprise-level headless architectures in 2018. This groundbreaking work positioned Anatta as a pioneer in headless commerce, setting the stage for future innovations. Building Teams That Build Brands: At Anatta, I've scaled the engineering team from 1 to 40+ passionate professionals who share a mission-driven mindset. My philosophy? Culture > Code. I'm proud to have fostered a team that: * Operates with ownership, honesty, and trust-thinking beyond "9- to-5" to solve problems proactively. * Delivered 100+ Shopify projects for DTC leaders like Rothy's,