Kristen F.
Gen Z Marketing Specialist | Content, Social Media, UGC Creator & More
I’m Kristen, a multi-platform marketing strategist specializing in short-form content, brand positioning, and performance-driven social growth. I help product brands, startups, and personal brands turn attention into demand across Instagram, TikTok, and beyond! I help brands create social media content that actually feels current, intentional, and engaging, not overly corporate or outdated. From strategy to editing, I specialize in helping businesses grow through short form content and strong brand presence. Here’s what I focus on: • Short-form strategy (IG Reels, TikTok, YouTube Shorts) • Product-forward content planning • Growth campaigns + paid amplification • Audience targeting + positioning • Performance analysis + optimization I’ve managed social accounts from the ground up, built content systems that increase reach and engagement, and executed campaigns designed to convert. They don't just look good (but they do ;)). I work with: Emerging brands ready to scale Founders building personal authority Businesses that want clarity in their content strategy Tools: Canva, Meta Ads Manager, Google Analytics, HubSpot, TikTok Ads Manager, and analytics platforms across channels. If you’re ready for content that feels intentional, modern, and results-focused — let’s build something strategic!! 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐌𝐚𝐧𝐚𝐠𝐞𝐫|𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠|𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐫𝐞𝐚𝐭𝐢𝐨𝐧|𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲|𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧|𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦|𝐒𝐨𝐜𝐢𝐚𝐥𝐌𝐞𝐝𝐢𝐚 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠|𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭|𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲|𝐓𝐢𝐤𝐓𝐨𝐤|𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠|𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐂𝐨𝐧𝐭𝐞𝐧𝐭|𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠|𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐖𝐫𝐢𝐭𝐢𝐧𝐠|𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬|𝐓𝐢𝐤𝐓𝐨𝐤 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $6.3k
Billed in all: $7,966$8k
$1.6k in the last 6 months
Across 5 contracts
Across 10 contracts
Earnings, last 30 days
Skill rankings: Top 7% in Logo Design
Ranked by MRR among everyone on Upwork with the skill.
- #235Digital Marketing Materials1,754 freelancers · 🇺🇸 #79Top 13%🇺🇸#79 of 449
- #297Content Editing3,676 freelancers · 🇺🇸 #92Top 8%🇺🇸#92 of 994
- #304Video Ad2,818 freelancers · 🇺🇸 #39Top 11%🇺🇸#39 of 270
- #319Brand Consulting2,336 freelancers · 🇺🇸 #137Top 14%🇺🇸#137 of 929
- #335UGC3,466 freelancers · 🇺🇸 #55Top 10%🇺🇸#55 of 608
- #426Brand Development3,166 freelancers · 🇺🇸 #176Top 13%🇺🇸#176 of 1,095
- #433Branding & Marketing3,758 freelancers · 🇺🇸 #159Top 12%🇺🇸#159 of 1,207
- #483Brand Strategy3,282 freelancers · 🇺🇸 #184Top 15%🇺🇸#184 of 1,086