Jeremy L.
Growth Systems Advisor | Performance, Attribution & Automation
You can push harder against a wall, or find the open door. Good data tells you which is which. I help founders, agencies, and growth teams find the constraint, fix it, and build the system around what actually works. That usually means • Paid media and programmatic • Attribution, GA4, GTM, CM360 and server-side tracking • CRO and landing pages • CRM, lifecycle and automation • BI, reporting and decision systems • Audience strategy and segmentation • Custom workflows, scripting and AI-assisted operations I’ve led hands-on growth work across startups and enterprise brands, including prior agency work for Toyota Motor North America and Sanofi. Selected results: • Luxury DTC: ~1.2x weak-period ROAS to ~5x average • Landing-page conversion: ~8% to 33.5% • Toyota / Lexus: $3M–$5M annual DV360 investment plus multi-million-dollar Meta programs • Problematic invalid traffic reduced from ~20% to ~3% • National RSV media work across DV360, Meta, measurement and multicultural audience strategy I’m most useful when the team knows performance should be better but nobody can clearly explain why. If that sounds familiar, send me the situation.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $2.8k
Billed in all: $11,334$11k
$2.8k in the last 6 months
Across 12 contracts
Earnings, last 30 days
Skill rankings: Top 11% in The Trade Desk
Ranked by MRR among everyone on Upwork with the skill.
- The Trade Desk18 freelancers · 🇺🇸 #1Top 11%🇺🇸#1 of 7
- #22Amazon Demand Side Platform55 freelancers · 🇺🇸 #3Top 40%🇺🇸#3 of 6
- #29Programmatic Campaign139 freelancers · 🇺🇸 #7Top 21%🇺🇸#7 of 46
- #62Tag Manager Setup245 freelancers · 🇺🇸 #9Top 25%🇺🇸#9 of 24
- #93Google Display Network379 freelancers · 🇺🇸 #17Top 25%🇺🇸#17 of 65
- #165Analytics & Tracking Setup620 freelancers · 🇺🇸 #26Top 27%🇺🇸#26 of 61
- #379Media Buying1,414 freelancers · 🇺🇸 #52Top 27%🇺🇸#52 of 180
- #415Creative Strategy1,968 freelancers · 🇺🇸 #105Top 21%🇺🇸#105 of 558