Smbat H.

Brands · Products · Campaigns · Cultural Projects I’m a multidisciplinary creative designer focused on concept development and creative direction for brands, products, campaigns and cultural projects. I develop central ideas and shape how they translate across image, copy, objects, motion and sound. My work usually starts before execution: understanding the context, audience and positioning, identifying the central idea, defining the narrative, and deciding how it should translate across different touchpoints. Depending on the project, I can contribute through: - brand positioning & creative strategy - concept development - creative direction - brand and visual systems - campaign and launch concepts - product concepts, branded objects and merchandise - copy, slogans and naming - presentation design and production-ready artwork My background combines commercial design work with strategic brand thinking, concept development, editorial judgment, storytelling and production awareness. I work best with clients who need more than isolated graphics - but don’t necessarily need a large agency or a full rebrand. Recent work includes developing concept-led merchandise and visual systems for a B2B technology company across international expo projects in London, Lisbon and Rome - from research and narrative development to apparel, sticker systems and production-ready artwork