Kelly W.

I'm a Paid Search specialist with 8+ years of experience managing Google Ads and Microsoft Ads across everything from local businesses and e-commerce brands to global enterprise companies. I've managed $5M+ in annual media investment and specialize in Google Search, Performance Max, Shopping, conversion tracking, GA4/GTM, bidding strategy, account restructuring, and full-funnel performance optimization. My approach is simple: I care about what advertising actually produces for the business - not vanity metrics. That means connecting spend to leads, qualified opportunities, purchases, revenue, and ROAS whenever the data is available. I've managed 100+ SMB accounts throughout my career and currently work across complex global programs, so I'm equally comfortable rebuilding a $3K/month account as I am managing campaigns at enterprise scale. If you're looking for someone who genuinely specializes in Search - not a generalist who happens to know Google Ads - I'd love to talk.