Umair S.

Creative Director | Social Media, AI Video, Paid Ads, Graphic Design

Most brands don’t struggle because they lack content or design, they struggle because nothing connects. I build integrated creative systems where social media marketing, graphic design, video editing, branding, and paid ads operate as one conversion-focused ecosystem, engineered for visibility, trust, and measurable growth. ⚙️ SOCIAL MEDIA MARKETING & CONTENT SYSTEMS • Instagram marketing (Reels, carousels, growth frameworks) • TikTok marketing (trend-based + retention-optimized content) • LinkedIn authority positioning & content strategy • Monthly content calendars with hooks, CTAs & funnel alignment • SEO captions, keyword-based content structure & hashtag research • Profile optimization & positioning audits • Engagement systems, DM triggers & community growth workflows • Content repurposing systems across platforms 🎨 GRAPHIC DESIGN, BRANDING & VISUAL IDENTITY • Brand identity design & brand refresh systems • Logo design, typography systems & color strategy • Social media graphics & branded template systems • High-converting ad creatives (Meta, Google, LinkedIn, TikTok) • Carousel systems & engagement-driven layouts • Brochures, flyers, one-pagers & marketing collateral • Pitch decks, investor decks & presentation design • Infographics, thumbnails & performance visuals • Print-ready design (CMYK, bleed, export optimization) Design is not decoration, it is how your brand communicates authority! 🎥 VIDEO EDITING & PERFORMANCE CONTENT • Instagram Reels & TikTok editing • YouTube Shorts & long-form YouTube editing • UGC-style ad creatives & promotional videos • Talking-head editing with retention pacing • Motion graphics & animated text • Explainer videos & product promos • B-roll storytelling & structured narrative edits • Podcast & webinar editing Every video is optimized for retention, engagement, and platform performance. 🤖 AI-ENHANCED CREATIVE PRODUCTION I use AI strategically, not as a shortcut, but as a leverage tool. • AI-assisted video editing workflows • AI-generated visuals & background removal • Smart captioning & automated subtitle systems • Script-to-video production pipelines • AI voiceovers & content refinement • AI-powered thumbnail & creative optimization 📊 PAID ADS & CONVERSION ALIGNMENT • Meta Ads creative development • TikTok Ads visuals & video ads • LinkedIn Ads design • Creative split-testing structures • Funnel-aligned visual strategy • Conversion-focused ad design Creative without conversion logic is wasted reach. Everything I build connects to action. TOOLS & PLATFORMS Adobe Photoshop Adobe Illustrator Adobe InDesign Figma Canva Pro Adobe Premiere Pro After Effects CapCut DaVinci Resolve Meta Ads Manager TikTok Ads Manager LinkedIn Campaign Manager AI Tools: Runway, Descript, ElevenLabs, Midjourney, Canva AI, CapCut AI I do not offer disconnected services, I build structured creative ecosystems where content, design, video, and ads reinforce each other and compound over time. If you want creative that looks good, ranks well, and actually converts, send an invite and let’s build it in the most efficient way!