Kenneth K.
Market Research Specialist | Competitor Analysis & Lead Generation
In my most recent project, I researched and analyzed the U.S. reusable drinkware market for a consumer goods brand, mapping 12 competing products, pricing trends from $8 to $45 retail, and identifying a low cost segment gap that helped them position their branded line for a 35% higher margin entry point. Are you a business owner, startup founder, or executive who needs reliable market intelligence, sharp competitor analysis, or a targeted B2B lead list built to convert? I help companies and teams cut through noise and make decisions backed by sourced, verified, actionable data. With hands on experience across market research, competitor benchmarking, B2B lead generation, and end-to-end research project management, I deliver structured, stakeholder ready reports and datasets your team can act on immediately no guesswork, no filler. Here's exactly what I do: 📊 Market Research & Market Sizing From industry trend analysis and TAM/SAM/SOM sizing to regulatory landscape mapping and emerging opportunity identification, I produce comprehensive, cited research reports built for decision-makers, investors, and stakeholders. Every claim is sourced. Every number is traceable. 🔍 Competitor Analysis & Market Intelligence Know your competition better than they know themselves. I conduct in-depth competitor benchmarking, SWOT analysis, pricing and positioning studies, go-to-market strategy reviews, and paid channel intelligence, delivering clear insights into where you stand and where to move next. 🎯 B2B Lead Generation & Verified Contact List Building Stop chasing cold, unqualified contacts. I build precision-targeted B2B lead lists, decision makers, buyers, suppliers, investors, and companies with verified contact details, clean formatting, and outreach-ready deliverables. I also manage outreach tracking and pipeline management so nothing falls through the cracks. 👥 Audience Research & Buyer Segmentation I define and size your target audience, segment by buyer type, identify decision maker profiles, and map customer behavior and pain points giving your sales and marketing teams the clarity to speak directly to the right people. 🗂 Research Project Management Need ongoing or multi phase research handled end to end? I manage complex research projects with structured timelines, milestone-based deliverables, and consistent communication. Qualitative and quantitative data, synthesized and delivered clean. Clients come to me when they need: ✓ Market sizing and TAM/SAM/SOM analysis that holds up in front of investors ✓ Competitor intelligence that directly sharpens positioning and go-to-market strategy ✓ Verified B2B lead lists built for conversion, not just volume ✓ Audience segmentation and buyer profiling that informs real targeting decisions ✓ Ecommerce product research and market validation ✓ Data aggregation, validation, and social listening across sources ✓ Stakeholder-ready reports delivered on time with zero hand-holding I work across industries; real estate, SaaS, ecommerce, healthcare, finance, hospitality, and more and my deliverables are built to meet the standards of executives, investors, and stakeholders who need something they can actually use. Ready to move? Message me with your industry and research goals, I'll tell you exactly how I'd approach your project. Thanks, Kenneth.
Earnings and projects
Last 6 months ÷ 6
Read daily since Oct 13, under 30 days
Billed in all: $1,544$1.5k
$283 in the last 6 months
Across 6 contracts
Earnings, last 30 days
Tracked from Oct 13, 2026.
Skill rankings: Top 20% in Topic Research
Ranked by MRR among everyone on Upwork with the skill.
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