Matthias G.

As a Strategy Director, I orchestrate brand, experience and commerce so they read from the same score sheet - grounded in human behaviour, super-charged by AI and measured in cash, not claps. I start where value leaks: unmet passions, broken journeys, hidden frictions, underserved white spaces or missed cultural connections. Then I wire in cultural intelligence, design thinking and machine-learning insight to rebuild the ecosystem, strengthening CSAT today and compounding brand equity tomorrow. Over fifteen years I've scaled this playbook for IKEA, Coca-Cola, E.ON and Indeed, guiding multidisciplinary teams to deliver measurable gains validated through journey analytics and brand-tracking rather than guesswork. My north star? Marketing that feels human, useful, and shows up on the P&L. ★ My experience A decade in award-winning agencies (like Engine/House 337, Cognizant or IBM iX) at the intersection of creativity and technology. I've helped IKEA to transform their global website to reflect goal-based or explorative journeys, worked E.ON to overhaul their user experience across the journey and helped Tourism Ireland to create a more emotional experience throughout the travel lifecycle. I'm experienced working with multi-nationals and in a diverse range of sectors. ★ What I bring: A five‑step engine that turns insight into impact Understand the problem ▪︎ Talk to customers, scan complaints and data using research & AI, map jobs to be done. Name the real blocker and the size of the prize. ▪︎ Outputs: actionable insights, problem statements, opportunity map. ▪︎ Keywords: research, JTBD, analytics. Choose where to win ▪︎ Define the audience, nail the core problem and value proposition and the outcome we’ll measure. Keep the trade-offs explicit. ▪︎ Outputs: proposition, experience north‑star, OKRs, guardrails. ▪︎ Keywords: positioning, segmentation, success metrics. Design the journey and the service ▪︎ Sketch the end-to-end journey and orchestrate channels & content. Who does what, with what creative best practice. Which tools, in what order. ▪︎ Outputs: journey map, service blueprint, content model. ▪︎ Keywords: service design, orchestration, strategic planning. Make it real ▪︎ Prototype the critical moments, align creative and dev, run short test cycles, fix what breaks. ▪︎ Outputs: pilot plan, prioritised backlog, enablement playbook. ▪︎ Keywords: experimentation, agile delivery, prototyping. Prove it and scale ▪︎ Track behaviour and effort, show lift in the numbers, then roll out with governance. ▪︎ Outputs: scorecard, read-outs, rollout roadmap. ▪︎ Keywords: measurement, optimisation, adoption. ★ Working style ▪︎ Human first, tech enabled – AI and mar‑tech multiply insight; they don’t replace it. ▪︎ Low jargon, high candour – clear language, direct feedback, no buzzword bingo. ▪︎ Remote‑native – operating across UK–EMEA hours, APAC overlap on request. ▪︎ Bilingual – native English, fluent German. ★ Next step Send me a note about the problem you want to fix. I’ll reply within 24 hours with a quick POV and a suggested path forward, free of charge and free of buzzwords.