Mark W.

Mark is an experienced Solutions Architect across both pre-sales and post-sales, with a proven track record of designing scalable, reliable intelligence and analytics systems across global markets. He has been hand-picked to lead the architecture of mission-critical platforms and the data strategies that support them — spanning fraud detection, investigative intelligence, and modern analytics adoption. As a recognised leader in modern data engineering, Mark brings deep hands-on expertise in tools like dbt, Git-based development workflows, semantic layer modeling, and cloud-native data platforms such as Snowflake, Databricks, and BigQuery. He is passionate about driving scalable frameworks, enabling self-serve analytics, and embedding data governance directly into delivery pipelines. Whilst Mark is known for his technical depth and problem-solving ability, he is equally valued for his unwavering passion for customer experience and business value. He believes that knowledge is most effective when paired with a listening ear, collaborative energy, and clear, honest communication. Whether mentoring teams, engaging executives, or building repeatable data assets, Mark brings clarity, empathy, and impact to every engagement.