Tanveer N.
Fractional Marketing Lead for B2B SaaS & Founder-Led Businesses
Your product is ready, but marketing is inconsistent, disconnected, or still being managed by the founder. I help B2B SaaS and growing businesses build the strategy, systems, and campaigns needed to turn marketing into a structured, repeatable function without immediately hiring a full in-house marketing team. What I bring to your business - Marketing strategy: Audits, competitor research, channel prioritisation, positioning, and 90-day marketing roadmaps. - SEO and content systems: Technical SEO, content architecture, editorial planning, and organic acquisition. - Demand generation: Email campaigns, webinar programmes, content distribution, and acquisition experiments. - Marketing operations: Campaign workflows, performance tracking, cross-channel coordination, and marketing-to-sales handoffs. - Hands-on execution: I don't just deliver strategy documents. I help implement the work and coordinate the people involved. Relevant experience At EasyDigz, a US PropTech SaaS business, I lead marketing strategy and execution across content, email, webinars, video, and acquisition planning. I helped establish a structured marketing operation, develop educational content workflows, and identify gaps in the acquisition and follow-up process before scaling paid campaigns. My previous work includes SEO and content strategy for a GDPR information platform, multi-channel acquisition for a US real estate business, and technical SEO architecture for a hosting provider. How I work I start by understanding your product, customers, commercial goals, and existing marketing capabilities. From there, I identify priorities, build a practical roadmap, and help execute the highest-impact activities within the available budget. My background combines an MBA in Digital Marketing with an MSc in Computer Science, allowing me to work across marketing strategy, technical implementation, and operational systems. I'm best suited to founder-led B2B businesses that need someone to take ownership of marketing rather than manage a collection of disconnected tasks. If that sounds like your situation, let's discuss your current marketing challenges and what a focused engagement could look like.
Earnings and projects
Last 6 months ÷ 6
Read daily since Nov 1, under 30 days
Billed in all: $54,840$55k
$26k in the last 6 months
Earnings, last 30 days
Tracked from Nov 1, 2026.
Skill rankings: Top 2% in SEO Keyword Research
Ranked by MRR among everyone on Upwork with the skill.
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