Brian P.
Growth Strategist | GTM & Demand Gen Expert | Ex-CMO CVS Health
Great solutions deserve great growth. I help B2B innovators clarify their story, align marketing with sales, and build demand engines that actually deliver results. With 25+ years in B2B marketing—including as a Chief Marketing Officer at CVS Health—I’ve helped healthcare and tech companies go to market, generate demand, and scale fast. At CVS, I drove a 224% lift in MQLs. At Unlock Health, I built a $3.2M pipeline in one quarter. At MERGE, I helped 250+ companies sharpen their positioning and accelerate revenue. Whether you're in healthtech, SaaS, services, or enterprise solutions—I bring deep expertise in: Go-to-Market Strategy B2B Demand Generation Storytelling & Messaging Marketing-Sales Alignment Need a fractional leader or strategic partner to move fast and grow smarter? Let’s talk—I’ll bring the strategy, structure, and execution to make it happen.
Earnings and projects
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