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Brian P.

Brian P.

Growth Strategist | GTM & Demand Gen Expert | Ex-CMO CVS Health

Great solutions deserve great growth. I help B2B innovators clarify their story, align marketing with sales, and build demand engines that actually deliver results. With 25+ years in B2B marketing—including as a Chief Marketing Officer at CVS Health—I’ve helped healthcare and tech companies go to market, generate demand, and scale fast. At CVS, I drove a 224% lift in MQLs. At Unlock Health, I built a $3.2M pipeline in one quarter. At MERGE, I helped 250+ companies sharpen their positioning and accelerate revenue. Whether you're in healthtech, SaaS, services, or enterprise solutions—I bring deep expertise in: Go-to-Market Strategy B2B Demand Generation Storytelling & Messaging Marketing-Sales Alignment Need a fractional leader or strategic partner to move fast and grow smarter? Let’s talk—I’ll bring the strategy, structure, and execution to make it happen.

🇺🇸Roswell, United States$135/hr90% JSS5.00 (1)Since May 2025

Earnings and projects

MRR
$0

Last 6 months ÷ 6

World#109,290 / 412k
🇺🇸Country#18,835 / 62.1k
Revenue, last 30 days
$0
Total earnings
$31k
World#109,290 / 412k
🇺🇸Country#18,835 / 62.1k
Per project
$15k
Projects, last 6 months
0
World#209,850 / 412k
🇺🇸Country#27,405 / 62.1k
Projects in all
2
100% fixed0% hourly
World#328,886 / 412k
🇺🇸Country#47,959 / 62.1k

Earnings, last 30 days

$30.5kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$30.0k$30.5k$31.0kOct 8Oct 23Nov 7

Skills