Skip to content
BackNov 7
Marcell A.
Upwork badge

Marcell A.

Senior Shopify Developer | Custom Liquid, Figma Builds & DTC CRO

I build fast, custom-coded Shopify OS 2.0 themes and Liquid features that load in under 1.8 seconds on mobile and convert cold traffic without bloated page-builder apps. Over 40+ Shopify storefronts shipped (100% Job Success, Top Rated, $25k+ earned on Upwork), from regional enterprise builds for Abercrombie & Fitch and HollisterCo Indonesia to high-growth DTC brands across fashion, wellness, and CPG. Recent Client Outcomes: - Voli Wellness (DTC): Built custom tiered bundle selectors, slide-out AJAX cart drawer, and checkout upsells in native Liquid - lifted AOV by 18-24% with zero app subscription bloat. - Abercrombie & Fitch & HollisterCo ID (with MAP Group): Engineered modular Shopify OS 2.0 theme architecture with strict design-system fidelity and sub-2s load performance. - Wearsun Miami & Always Finley: Converted custom Figma mockups into responsive Shopify 2.0 sections so internal teams edit campaigns directly in the Theme Editor without touching code. - Lucky Ducks & Island Kine Snacks: Re-engineered custom Dawn mega-menus, product page layouts, and Core Web Vitals for faster mobile checkout. Core Engineering Scope: - Figma to Pixel-Perfect Shopify OS 2.0 Themes (JSON templates, modular sections & blocks) - Custom Liquid, Vanilla JavaScript (ES6+), HTML5, and CSS3 (zero PageFly/Shogun bloat) - High-Converting PDPs, Custom Bundle Builders, Sticky ATC & Slide-Out AJAX Cart Drawers - Core Web Vitals & Mobile Speed Optimization (script deferral, asset pruning, sub-2s load) - Complex Metafields, Metaobjects & Storefront/Admin API Integrations - Safe Git + Shopify CLI Staging Workflows (zero downtime on live stores) See live case studies in my Portfolio section below, or send over your store details and Figma mockup - I will reply with a clear plan, timeline, and honest estimate.

🇮🇩Jakarta, Indonesia$30/hr100% JSS5.00 (13)Since May 2025
GlobeUpwork

Earnings and projects

MRR
$2k

Last 6 months ÷ 6

World#22,746 / 412k
🇮🇩Country#149 / 5,725
Revenue, last 30 days
$1.6k

Last 6 months: $12k

World#28,309 / 412k
🇮🇩Country#232 / 5,725
Total earnings
$24k

Billed in all: $26k

World#126,503 / 412k
🇮🇩Country#1,056 / 5,725
Per project
$669

$519 in the last 6 months

World#156,629 / 412k
🇮🇩Country#1,667 / 5,725
Projects, last 6 months
23
48% fixed52% hourly
World#4,738 / 412k
🇮🇩Country#65 / 5,725
Projects in all
36

Across 37 contracts

43% fixed57% hourly
World#83,215 / 412k
🇮🇩Country#957 / 5,725

Earnings, last 30 days

$25.5k+$1.6k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$23k$24k$25k$26kOct 8Oct 23Nov 7

Skill rankings: Top 5% in HTML5

Ranked by MRR among everyone on Upwork with the skill.

  1. #162Liquid1,844 freelancers · 🇮🇩 #1Top 9%
  2. #187Shopify Website Redesign2,433 freelancers · 🇮🇩 #1Top 8%
  3. #250Shopify Website Design3,714 freelancers · 🇮🇩 #2Top 7%
  4. #307Shopify Plus3,236 freelancers · 🇮🇩 #1Top 9%
  5. #327Shopify Theme4,613 freelancers · 🇮🇩 #1Top 7%
  6. #330Shopify Development4,372 freelancers · 🇮🇩 #2Top 8%
  7. #384Shopify SEO4,961 freelancers · 🇮🇩 #2Top 8%
  8. #400Ecommerce Website Development5,475 freelancers · 🇮🇩 #2Top 7%