Edmund R.Private profile: Upwork shows its earnings only to signed-in members, so we check it every few weeks, not daily. MRR here is a rough estimate (Upwork's six-month earnings ÷ months active). Last read Nov 5, 2026.

Hi, I’m Edmund — a Meta Ads and Lead Generation Specialist, and a proud husband and dad of two little ones. Life is full, and that’s just how I like it — whether I’m building LEGO castles, troubleshooting toddler tantrums, or building high-converting ad funnels that drive real business results. Over the past few years, I’ve helped businesses generate over 10,000 leads, manage €250K+ in Meta ad spend, and directly contribute to €1.5M+ in revenue. My background spans e-commerce, high-ticket services, events, and automotive, and I approach every campaign with care, creativity, and a laser focus on ROI. 🚀 What I Do I specialize in Meta Ads that convert, designed to deliver actual business outcomes—not just clicks. What I help with: 🔹 Meta Ads Strategy (Facebook + Instagram) 🔹 Lead Gen Funnels (Local Services + B2C) 🔹 E-Commerce Growth (ROAS-first approach) 🔹 High-Ticket Lead Generation (calls, consults, bookings) 🔹 Full-Funnel Optimization (audiences, creative, copy) 🔹 Cross-Platform Launches (Meta, TikTok, Google, Email) 📈 What I’ve Done 🟢 Automotive + Local Campaigns (Škoda Ireland – 2021 to Present) 🔹 Generated 3,000–4,000 leads per year for new car interest 🔹 Launched the brand’s first-ever Black Friday Meta campaign: 500+ leads in 3 days, helping generate €1.5M+ in revenue 🔹 Managed €15K quarterly Meta budget optimized for cost per lead (CPL) 🔹 Achieved a 400% YoY increase in stock car leads across 27 dealerships 🔹 Built lead funnels and campaigns aligned with customer journeys and seasonal launches 🟢 Freelance Client Wins (2021–Present) 🔹 Wedding Videographer: €400/month client | ~30 leads/mo at €6–€7 CPL | €4,500+ revenue per sale 🔹 Cleaning Service: €300/month client | ~50 leads/mo | 70% lead-to-customer rate | Job values: €100–€1,000 🔹 E-Commerce Brand: Story-driven Meta campaigns → 2.55x ROAS using conversion optimized ads 🔹 Faith-Based Event Campaign: Drove over 10,000 attendees, 900K+ Meta impressions, 500K+ engagements 🟢 Early Campaigns via Performance Agency (2018–2020) 🔹 Managed 40+ clients with Meta campaigns across events, hospitality, and retail 🔹 Jump Zone: €815 ad spend → 20x ROAS 🔹 Kilkenny Shop: 6.41x ROAS from tracked online sales (€74K+) 🔹 Skill Zone + Explorium: 5–17x ROAS across seasonal campaigns 🟢 Yvolution (US Market – Yvolution, Neon, Strolly – 2016–2018) 🔹 Managed digital ad campaigns across Meta, Google, Amazon, and email for DTC and wholesale brands 🔹 Meta Ads: 11.5M+ impressions | €0.55 CPC | 1.55% CTR 🔹 Google Ads: 46M+ impressions | €0.35 CPC | 1.21% CTR 🔹 Amazon Ads: 2M+ impressions | 70% ROI 🔹 Designed and launched a Black Friday email funnel with 4.73% conversion rate, accounting for nearly 50% of total website sales during the promo period 💡 Why Clients Like Working With Me ✔ Trust-Based Collaboration I'm not a faceless agency. I'm a real person who values family, integrity, and honest work. I show up, I communicate, and I care about your results. ✔ Performance Obsessed Everything is driven by data: CPL, CTR, conversion rate, ROAS, profit. I don’t just run ads—I optimize for business outcomes. ✔ Strategic + Creative Thinking From targeting to messaging to video hooks, I connect the dots between strategy and storytelling. I’ll help your brand stand out in the scroll. ✔ Multi-Industry Experience From global automotive brands to solo founders—whether you're selling a €5K wedding package or €50 candles—I’ve helped people grow. ✔ Clear Reporting + Communication You’ll know what’s working, what’s not, and what’s next. My goal is always to be a partner, not a mystery. ✉️ Ready to Get Started? If you're looking to: 🚀Generate more leads 🚀Book more calls or services 🚀Scale your e-commerce brand 🚀Launch a profitable campaign Or just need a second brain to help build your strategy... Let’s chat. I’m new here on Upwork, but I’m not new to getting real results. If you’re looking for someone who blends professional know-how with a personal, human approach, I’d love to work with you. 👉 Let’s turn attention into action—and leads into growth.