Viviana O.

🌟 Professional Overview 🌟 Hello! I’m a Senior UX Researcher and freelance consultant with over 10 years of experience driving human-centered research initiatives across a wide range of industries, including banking, insurance, fintech, retail, proptech, and health. I specialize in planning and executing impactful research projects that inform design and business strategy, from early discovery to final presentation. My background includes leading research teams, collaborating with product and design stakeholders, and establishing Research Ops functions to ensure streamlined processes and actionable outcomes. Throughout my career, I have: - Led and executed 100+ research projects across various sectors, collaborating with top agencies and companies in Mexico. - Designed and launched UX research courses tailored for diverse audiences, from non-designers to small businesses. - Conducted prototype testing and rapid research for AI-powered solutions, helping refine product architecture and define new product features. - Developed recruitment panels and research operations systems that reduced project timelines by up to 75%. My approach is always focused on delivering high-quality, data-driven insights that inspire intuitive and user-centered design decisions. I’m passionate about empowering teams with the right research to fuel innovation and growth. 💡 Let’s collaborate and bring your ideas to life! 💡