Heather M.
Brand Identity Designer | Print & Marketing Graphic Designer
I’m a Brand Identity and Graphic Designer with 10 years of experience creating logos, visual identities, brand guidelines, print materials, marketing collateral, and digital designs for businesses across different industries. I help businesses build strong, consistent visuals that work across both print and digital, from logos and brand systems to brochures, catalogs, company profiles, social media, advertising, presentations, websites, and other marketing materials. What I do: • Brand Identity Design • Logo Design & Logo Systems • Visual Identity & Branding • Brand Guidelines & Style Guides • Print Design & Editorial Design • Marketing Collateral • Brochures, Catalogs & Company Profiles • Annual Reports & Business Guides • Social Media Design & Ad Creative • Marketing & Advertising Design • Presentation & Investor Deck Design • Ebook & Publication Design • Website & Web Graphics • Figma Design & UI Assets Tools I use: • Adobe Illustrator • Adobe Photoshop • Adobe InDesign • Figma • Canva I focus on creating practical design systems that stay consistent across every application and are ready for real-world use, whether that means preparing files for print, creating marketing campaigns, or building a cohesive digital presence. Whether you need a new brand identity, professional logo, brand guidelines, print materials, or ongoing marketing design support, I can take the project from initial concepts through final, production-ready files. Keywords: brand identity design, brand designer, logo design, brand style guide, brand guidelines, visual identity design, print design, editorial design, catalog design, brochure design, ebook design, ebook layout design, marketing collateral design, packaging design, Figma expert, Figma design systems, UI design systems, graphic designer, senior graphic designer, brand strategist, design systems designer, Adobe Illustrator expert, InDesign expert, corporate identity design, rebranding specialist, print & digital design, lookbook design, annual report design, sales collateral design, pitch deck design, digital publication design
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $21k
Billed in all: $43,341$43k
$728 in the last 6 months
Across 54 contracts
Earnings, last 30 days
Skill rankings: Top 1% in Illustration
Ranked by MRR among everyone on Upwork with the skill.
- #8Booth Design132 freelancers · 🇺🇸 #5Top 6%🇺🇸#5 of 31
- #38Ebook Design1,851 freelancers · 🇺🇸 #16Top 2%🇺🇸#16 of 290
- #48Video Ad2,818 freelancers · 🇺🇸 #9Top 2%🇺🇸#9 of 270
- #83Pitch Deck2,103 freelancers · 🇺🇸 #32Top 4%🇺🇸#32 of 407
- #87Branding & Marketing3,758 freelancers · 🇺🇸 #49Top 2%🇺🇸#49 of 1,207
- #96Social Media Design6,511 freelancers · 🇺🇸 #38Top 1%🇺🇸#38 of 711
- #972D Animation5,757 freelancers · 🇺🇸 #26Top 2%🇺🇸#26 of 630
- #98Presentations3,455 freelancers · 🇺🇸 #39Top 3%🇺🇸#39 of 802