Danielle B.
Ecommerce Operations Lead & Creative Strategist
Are you looking for an operational partner who thinks like an owner, not just another assistant waiting for task lists? I help fast-growing e-commerce brands scale smoothly by building bulletproof operational systems, managing cross-functional teams, and connecting back-end logistics with high-converting front-end marketing strategy. With 8+ years of experience in e-commerce operations, remote team leadership, and digital marketing (plus a background as a former business owner), I step into DTC brands as the founder's operational right hand. I don't just clear tickets or organize folders, I audit bottlenecks, construct SOPs, hold agencies and contractors accountable, and ensure your daily operations run like clockwork. -------------------------------------------------- WHAT I BRING TO YOUR BRAND -------------------------------------------------- 1. E-COMMERCE OPERATIONS & SYSTEMS ARCHITECTURE • Complete infrastructure setup: Google Workspace, ClickUp, and Google Drive content repositories. • Shopify backend operations: Product management, inventory tracking, order updates, and UX optimization. • SOP building & workflow optimization: Turning chaotic daily routines into documented, repeatable processes. • AI integration: Utilizing ChatGPT and Claude to streamline communications, analyze data, and accelerate operational speed. 2. CREATIVE STRATEGY & CREATOR PIPELINES • End-to-end video ad strategy: Hook research, scriptwriting, storyboard concepts, and editor workflows for Meta/TikTok. • Influencer & Creator management: Sourcing, negotiating, and coordinating content creators for UGC and whitelisting campaigns. • Performance alignment: Ensuring creative assets directly serve paid acquisition metrics and maximize ROI. 3. CS OPERATIONS & TEAM LEADERSHIP • Team management: Led and coached teams of up to 15 people in high-pressure, fast-paced environments. • Support system architecture: Structuring helpdesk flows, drafting macros, and conducting agent QA. • High-level problem solving: Resolving complex customer edge-cases and identifying recurring product/logistics issues. -------------------------------------------------- TECH STACK & TOOLS -------------------------------------------------- • E-Commerce & Ads: Shopify, Meta Business Manager, TikTok Creative Center, Meta Ad Library, Google Ads • Productivity & Ops: ClickUp, Slack, Google Workspace, • CS & Helpdesk: Shopify Support, WhatsApp Business • Design & AI Tools: Canva (Advanced), ChatGPT, Claude, Air, Higsffield -------------------------------------------------- WHY CLIENTS CHOOSE TO WORK WITH ME -------------------------------------------------- ✔ Former Business Owner Mindset: I understand P&L pressures, deadlines, and the need for proactive problem-solving. ✔ The Hybrid Advantage: I comfortably bridge back-end operations (logistics, CS, tools) with front-end creative growth. ✔ Excellent Communication: Fluent/Native in Hebrew and English with a clear, direct, and collaborative style. If you are looking for a reliable, long-term operational lead to take ownership of your day-to-day operations and help your brand reach its next milestone, let’s connect!
Earnings and projects
Last 6 months ÷ 3.5 months active (since Jul 2026)
Last 6 months: $1.4k
Billed in all: $1,474$1.5k
$1.4k in the last 6 months
Earnings, last 30 days
Skill rankings: Top 13% in Creative Writing
Ranked by MRR among everyone on Upwork with the skill.
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- #71Creative Brief212 freelancers · 🇮🇱 #1Top 33%🇮🇱#1 of 1
- #337Product Description2,037 freelancers · 🇮🇱 #2Top 17%🇮🇱#2 of 5
- #457Creative Strategy1,968 freelancers · 🇮🇱 #3Top 23%🇮🇱#3 of 5
- #556Influencer Marketing2,463 freelancers · 🇮🇱 #1Top 23%🇮🇱#1 of 3
- #862UGC3,466 freelancers · 🇮🇱 #1Top 25%🇮🇱#1 of 4
- #873Team Management3,136 freelancers · 🇮🇱 #2Top 28%🇮🇱#2 of 4
- #924Customer Experience2,788 freelancers · 🇮🇱 #2Top 33%🇮🇱#2 of 11