Ricky F.

𝗟𝗲𝘁’𝘀 𝗯𝘂𝗶𝗹𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘁𝗵𝗮𝘁 𝗱𝗿𝗶𝘃𝗲𝘀 𝗿𝗲𝘀𝘂𝗹𝘁𝘀 - 𝗶𝗻𝗰𝗹𝘂𝗱𝗶𝗻𝗴 𝗹𝗲𝗮𝗱𝘀, 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀, 𝗮𝗻𝗱 𝗽𝗶𝗽𝗲𝗹𝗶𝗻𝗲 - leveraging my 20+ years of experience and passion for high performance. Based in the Tampa Bay area, FL ☀, I’ve helped B2B companies in complex, technical buying environments, from a Fortune 200 hardware enterprise to a pre-IPO, AI-powered startup, develop scalable marketing strategies and execute agile operations. Explore their case studies in my portfolio. I love to dive deep and work closely with cross-functional teams to: • Develop and execute comprehensive marketing strategies. • Drive lead generation and pipeline growth. • Establish strong brand positioning and messaging. • Build and lead high-performance marketing teams. • Optimize marketing operations and processes. 𝙈𝙮 𝙚𝙭𝙥𝙚𝙧𝙞𝙚𝙣𝙘𝙚 𝙞𝙣𝙘𝙡𝙪𝙙𝙚𝙨: • 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: Demand Generation | Account-Based Marketing (ABM) | Go-to-Market Strategy | Competitive Analysis | Market Research | Strategic Planning | Brand Development | Product Marketing. • 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 & 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀: Content Strategy | Thought Leadership | Storytelling | Copywriting | SEO & SEM | Social Media Marketing | Webinars & Virtual Events | Video Production. • 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀 & 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆: Marketing Automation (Hubspot, Apollo.io, Salesforce, Pardot, Marketo) | Campaign Analytics (Google Analytics, Google Data Studio, Google Tag Manager) | Digital Advertising (Google Ads, LinkedIn Ads, Facebook Ads, Twitter Ads) | Project Management (Asana, Wrike, Basecamp, Slack) | Content Management Systems (Adobe Experience Manager, Kentico, WordPress). My goal is to enable you to outpace the competition, establish industry influence, and maximize your impact. If you're planning to achieve significant growth, I'd love to share ideas and insights! 𝙍𝙚𝙘𝙤𝙢𝙢𝙚𝙣𝙙𝙖𝙩𝙞𝙤𝙣𝙨 𝙫𝙞𝙖 𝙇𝙞𝙣𝙠𝙚𝙙𝙄𝙣: “Ricky joined my team with a running start. His ability to quickly adapt to his new environment while immediately driving results was impressive. Not only is he operationally excellent, but he also brought a disciplined agile method to align the team on their campaign goals. He is a well-rounded marketer bringing a unique combination of strategic thinking while driving a data-based approach. He quickly gained the support and respect of many team members across the organization. He sets a clear path forward and rallies teams to get it done. A true asset to the organization.” - 𝘙𝘪𝘤𝘩𝘢𝘳𝘥 𝘒𝘳𝘶𝘵𝘪𝘤𝘬, 𝘝𝘪𝘤𝘦 𝘗𝘳𝘦𝘴𝘪𝘥𝘦𝘯𝘵, 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 “Ricky Frohnerath is a tremendously well-rounded and talented marketing professional. A key member of Jabil's marketing organization, Ricky demonstrates a powerful commitment to driving strategic best practices in account-based marketing that support high-value pipeline and wins on behalf of critical business segments. He is thoughtful, creative, and passionate about excellence and drives results through highly integrated marketing programs that always come with an unwavering commitment to analytics, testing, and tracking for continuous improvement. Ricky gets things done with a spirit of collaboration, a dedication to timely and compelling execution, and a management style that supports active learning and mentorship among sales partners, marketing peers, and his own team members. The impact and value of both Ricky's work and his dedication to servant leadership are second-to-none and will be felt for years to come.” - 𝘊𝘩𝘳𝘪𝘴𝘵𝘪𝘯𝘦 𝘍𝘰𝘳𝘣𝘦𝘴 𝘔𝘤𝘋𝘦𝘳𝘮𝘰𝘵𝘵, 𝘝𝘪𝘤𝘦 𝘗𝘳𝘦𝘴𝘪𝘥𝘦𝘯𝘵, 𝘎𝘭𝘰𝘣𝘢𝘭 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 “Working with Ricky for over two years has been great luck. It is not easy to find technical marketing profiles with a lot of focus on the analysis and monitoring of the results; ‘What is not measured, it is not managed,’ especially in technical applications like ours. The different ABM campaigns in which we have collaborated thus endorse it. Ricky also has fantastic interpersonal skills that make him lead by empathy and example. As a sales professional, I am convinced that marketing and sales only work and reach optimal levels when together. Yes! Ricky is the perfect ‘link’ to sales: marketing!” - 𝘑𝘰𝘳𝘨𝘦 𝘚𝘢́𝘪𝘻 𝘓𝘦𝘢𝘭𝘭, 𝘚𝘳. 𝘚𝘢𝘭𝘦𝘴 𝘔𝘢𝘯𝘢𝘨𝘦𝘳