Musa Ugur A.

Struggling with low engagement, product churn, or unclear user needs? I’m Musa, a TOP RATED UI/UX Designer & UX Researcher & Product Designer & UX Strategist based in Lisbon, Portugal, with 15+ years of global experience (Vodafone Germany, Vodafone UK, Vodafone Portugal, Vodafone Turkey, Huawei, Ericsson, Nokia, Turkcell). Certified by Nielsen Norman Group and specialized in data-informed design strategy, I turn complex challenges into actionable insights that drive growth, retention, and user satisfaction. With a unique blend of qualitative + quantitative research, stakeholder alignment, and global UX maturity enablement, I help scale-ups and enterprises turn user behavior into product wins. 📊 Proven Impact: *204% increase in revenue by reducing friction in user flows and aligning messaging with user mental models *290% boost in engagement through iterative testing, heatmaps, and in-depth interviews *Successfully led UX transformation across 25+ squads, impacting 18M+ users globally 🌍 Who I Work With: Executing UX&UI research projects for SaaS, marketplaces, digital media, E-learning, EVs, among others. I help my clients better understand their users' motivations and pain points to uncover business opportunities and product optimizations aimed at improving activation, conversion, engagement, and retention. Product-led SaaS, medical, health, retail, marketplace, fintech, telco, edtech, telco, banking, insurance and CRM & B2B & B2C *Startup Consultancy-GTM, Branding, Product Strategy, Viral&Awareness Planning *Early-stage startups needing fast validation *Enterprise and business seeking UX Research democratization and internal playbooks *Acquisition&Growth teams needing CRO + behavioral UX insights 🔍 My Expertise Includes: *Mixed-method Research (IDIs, diary studies, usability, surveys, analytics) *Research Ops & Framework Building *Product-Market Fit Testing *Remote Research Systems & UX Academy Design *AI for UX: Rapid hypothesis validation, prompt crafting *Research-Backed Wireframes & Prototypes (Figma) *Team Empowerment: Onboarding PMs/devs to UX insights !!My Core Services!! - User interviews - Usability Testing - Usability Studies (moderated & unmoderated) - UX Testing - UX Audit - UX Research Testing - UI Testing - Surveys, Tree Testing, Card Sorting, Site Visit,User insights&Critical Findings for App& website, shops, stores and products - Persona Development - Customer Journey Mapping - CX Journey - GTM&BTL&ATL - UX Research Strategy & Planning - Design Thinking Double Diamond 🧪 Tools I Use: *Research & Testing: UserZoom, Maze, Usertesting.com, Optimal Workshop, Lookback, Userlytics,Lookback *Surveys & Analysis: Typeform, SurveyMonkey *Analytics: Google Analytics GA4, Adobe Analytics, Mixpanel, Smartlook, Hotjar, Semrush, Fullstory, Posthog and Contentsquare *Design: Figma, Figjam, Miro, Mural, Shopify,Webflow, Framer,Wordpress, WIX *Workflow: Jira, Confluence, Airtable, Clickup 🏆 Certifications & Highlights: 🥇 Nielsen Norman Group UX Research Certification (ID: 1076417) 🥇 UX Research – Interaction Design Foundation 🥇 AI-Powered UX Design | Design Thinking | Web3 & Blockchain Awareness 🥇 Turkey Customer Experience Awards - Best Measurement in CX -Gold Medal 🥇 Turkey Customer Experience Awards - Business Change and Transformation over 1000 Employees- Gold Medal 🧭 100+ research studies conducted | 50+ products launched | Global scale (Portugal, Greece, UK, Spain. Italy, Germany, China and Turkey) INDUSTRIES I've worked in (but not limited to): 🏆AI/ML 🏆Technology 🏆Diagnostics 🏆Digital Assistants 🏆Voice Assistants 🏆Troubleshooting 🏆Cybersecurity 🏆Threat Detection 🏆Chatbots 🏆Data Management 🏆Cloud 🏆Backup & Recovery 🏆E-commerce 🏆Virtual Reality 🏆Medical 🏆Emotions 🏆Healthcare 🏆Communications 🏆Wireless / Cellular 🏆Network (4G, 5G) 🏆C-Band 🏆Home Internet 🏆Education 🏆Finance 🏆Banking 🏆Cryptocurrency 🏆Trading 🏆Casinos/Gambling 🏆Social Media 🏆Advertising & PR 🏆Staffing & Recruitment 🏆Real Estate 🏆Short Term Rentals/Airbnbs 🏆Insurance 🏆Gig Economy 🏆Ride Sharing 🏆Car Rentals 🏆Automotive 🏆RV 🏆Aviation 🏆Golf Carts 🏆Billing 🏆Account Management 🏆Gaming 🏆Emotions 🏆Voiceover 🏆Productivity 🏆Entertainment 🏆Sports 🏆Golf 🏆Pet Industry 🏆Food & Beverage 🏆Hospitality 🏆Travel 🏆Fitness 🏆Retail 🏆Fashion 🏆Photography 🏆Adoption 🏆Dating & Relationships 🏆Smartphones 🏆Smartphone Cameras 🏆Wearable Devices 🏆Biometric Readers 🏆Facial Recognition 🏆Headsets 🏆Earbuds 🏆Laptops 🏆Desktops 🏆Touchpads 🏆Keyboards 🏆Portable Batteries 🏆Device Batteries 🏆Device Ports 🏆Charging Plugs 🏆Processors 🏆Smartphone Cases 🏆Laptop Bags 🏆Dolby Vision 🏆Interactive Whiteboard Devices Display Screens Product Packaging Accessibility 💬 What Clients Say: “Musa doesn’t just run research. He builds systems. Our product changed fundamentally after his insights.” “Excellent communication, strategic mindset, and execution power. We now base all roadmaps on user truth.”