Pranav L.

I am an Adobe Experience Cloud Architect and Data Engineer with 7+ years of experience designing enterprise-grade Adobe Experience Cloud, data engineering, and business intelligence solutions across Adobe Experience Manager (AEM), Adobe Analytics, Adobe Experience Platform (AEP), Customer Journey Analytics (CJA), Adobe Target, data pipelines, and reporting platforms like Microsoft Power BI. I help organizations build end-to-end Adobe and data ecosystems — from AEM implementation, Adobe Analytics tracking, Web SDK / XDM data collection, and customer data ingestion to ETL/ELT pipelines, transformation layers, reporting models, personalization, and advanced analytics. My work sits at the intersection of Adobe Experience Cloud, data engineering, marketing analytics, and BI reporting. I help companies unify data from websites, CRM systems, marketing automation platforms, advertising platforms, and analytics tools into reliable data pipelines, warehouse/lake layers, Power BI dashboards, and activation-ready datasets. What I specialize in: * Adobe Experience Manager (AEM): AEM 6.x, AEM Cloud Service, AEM component development, Sling Models, editable templates, AEM Sites, performance optimization, CDN caching, asset migration, and enterprise AEM implementation * Adobe Analytics & Customer Journey Analytics (CJA): Adobe Analytics implementation, report suite design, eVars/events mapping, Web SDK, AppMeasurement, XDM, CJA connections, data views, metrics, dimensions, attribution, and advanced analytics dashboards * Adobe Experience Platform (AEP / RT-CDP): XDM schema design, dataset setup, batch ingestion, streaming ingestion, identity namespaces, Real-Time Customer Profile, segmentation, destinations, and customer profile activation * Adobe Target & Personalization: A/B testing, personalization strategy, Adobe Analytics integration, AEP integration, audience targeting, experience targeting, and optimization * Data Engineering & Data Pipelines: ETL pipelines, ELT pipelines, API integrations, data ingestion, data transformation, Azure Synapse, Databricks, Google BigQuery, SQL, Python, dbt-style transformation models, and automated data workflows * BI, Reporting & Dashboards: Microsoft Power BI, Looker Studio, semantic models, KPI dashboards, executive reporting, marketing performance dashboards, campaign reporting, sales reporting, and unified analytics dashboards * Marketing, CRM & Advertising Integrations: Salesforce, Eloqua, Adobe Analytics, AEP, CJA, Google Ads, LinkedIn Ads, Meta Ads, web analytics, campaign data, customer journey data, and cross-platform data unification I focus on building reliable, scalable, and maintainable systems — not just dashboards, but the full architecture behind them: source systems → data pipelines → warehouse/lake layer → transformation models → reporting layer → business insights. Core Skills: Adobe Experience Manager (AEM), Adobe Analytics, Adobe Experience Platform (AEP), Customer Journey Analytics (CJA), Adobe Target, Web SDK, XDM, data engineering, ETL/ELT pipelines, API integrations, SQL, Python, Azure Synapse, Databricks, Google BigQuery, Microsoft Power BI, Looker Studio, Salesforce, Eloqua, marketing analytics, and business intelligence.