Mohamed S.

Your Meta account doesn't need another media buyer tweaking budgets. It needs someone who knows what to test next, why performance is changing, and how to turn winning creatives into scalable growth. 📈 With 5+ years of experience and $7M+ in profitably managed ad spend, I help DTC e-commerce brands combine creative strategy + senior Meta media buying into one performance system. I’m Top Rated Plus with 100% Job Success, 1,400+ Upwork hours, and experience with brands including Mellow Sleep, YesYou, LUX SKIN, and Naeli Naturals. 🚩 I’m typically brought in when: 🚩 CAC is rising and winning creatives are fatiguing. 🚩 Creative output is high, but the win rate is low because there’s no data-driven testing strategy. 🚩 ROAS deteriorates as spend scales and the team struggles to maintain profitability. 🚩 Creative and media buying are disconnected, so performance insights aren't being turned into better hooks, angles, and concepts. What I Bring to the Table: ✅ Meta Media Buying & Scaling Campaign structure, testing, budget allocation, bid strategies, optimization, and profitable scaling. ✅ Performance-Driven Creative Strategy I analyze CPA, ROAS, hook rate, hold rate, CTR, CPC, CVR, and purchase data to identify why creatives win or lose and what we should test next. ✅ Creative Research & Intelligence Using Foreplay, Meta Ad Library, competitor research, customer reviews, and performance data to uncover new angles, hooks, concepts, and opportunities. ✅ AI-Powered Creative Production Using ChatGPT Work, Claude, Manus, Higgsfield, Midjourney, Runway, Canva, and CapCut to move faster from insight → concept → creative → test without sacrificing quality. ✅ Tracking & Attribution GTM, GA4, Meta CAPI, and Triple Whale. ✅ Multi-Platform Experience Google Ads (PMax, Shopping & Search) and TikTok and ChatGPT Ads. Why Me? Because you don't have to choose between a Creative Strategist who doesn't deeply understand media buying and a Media Buyer who waits for someone else to solve the creative problem. I bring both together. My approach creates one continuous growth loop: Research → Data → Insights → Angles & Hooks → Creative Production → Testing → Winners → Scaling 🔄 I’m especially interested in long-term partnerships with established DTC brands where I can deeply understand the customer, product, offer, creative history, and acquisition economics and continuously improve performance over time. Ready to Scale? 🚀 Invite me to your job or send me your store URL. I’ll review your product, offer, funnel, and advertising approach and tell you where I’d focus first.