Lewis S.

Principal Game Designer | Economy, UX, Gameplay & Progression Design

I have 11 years experience designing games played by tens of millions of players, including six years as a Senior Game Designer at Zynga. I can design gameplay, systems, economies, onboarding, progression, tune difficulty and diagnose UX, monetization, and retention problems. Services: • Level design and content planning — hands-on creation, review, sequencing, cadence and difficulty targeting • Gameplay and UX audits — prioritized findings covering friction, comprehension, progression, balance and monetization risks • Progression and difficulty systems — maintainable models with defined structures, targets and validation requirements • FTUE and onboarding — tutorial sequencing that builds comprehension and aligns with early difficulty • Gameplay Mechanics and feature design — new concepts, rules, player flows and specifications, plus refinement and iteration for existing content • Economy and systems balancing — crafting, rewards, currencies, weapons, upgrades, progression gating and tuning models • LiveOps planning and content cadence — recurring events, challenges and content structures designed for continued engagement • GDDs, specifications and production planning — implementation-ready documentation I’m available for hourly or fixed-price engagements.