Kristy J.
Marketing and PR Strategist
I turn marketing, PR, and partnership ideas into real visibility, momentum, and revenue. With 10+ years of experience, I work with startups, SaaS and AI companies, founders, professional-service firms, and creators to build and execute marketing that is clear, cohesive, and built to grow. Whether you need a bigger-picture strategy, a hands-on partner to lead a campaign, or both, I bring the structure, ideas, and follow-through to move your brand forward. What I can help with: • Brand partnerships, influencer programs, affiliate strategy, and creator outreach • PR strategy, media outreach, podcast booking, press releases, and thought leadership • Marketing strategy and campaign execution • Social media strategy, content planning, and platform growth • Brand positioning, messaging, offers, and audience development • Go-to-market strategy for new brands, products, and launches • SEO/GEO strategy, website optimization, and conversion-focused messaging • Email marketing, content systems, and growth campaigns • Fractional marketing support, team leadership, audits, and workshops A few results from past work: • Grew a TikTok audience to 2.1M followers in 60 days • Increased website traffic by 28% in 45 days for a fintech company • Secured 100+ podcast appearances • Drove a 60% sales increase through an influencer and creator program • Built PR, creator, content, and growth campaigns across B2B, consumer, professional services, and personal brands Projects can range from a focused campaign or one-off launch to ongoing marketing, PR, social media, partnership, and growth support. If you are looking for someone who can see the bigger picture and help bring it to life, I’d love to learn more about what you are building.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $2.3k
Billed in all: $5,937$5.9k
$1.1k in the last 6 months
Across 6 contracts
Earnings, last 30 days
Skill rankings: Top 22% in Public Relations
Ranked by MRR among everyone on Upwork with the skill.
- #35Affiliate Marketing Website150 freelancers · 🇺🇸 #9Top 23%🇺🇸#9 of 18
- #77Podcast Marketing293 freelancers · 🇺🇸 #13Top 26%🇺🇸#13 of 49
- #98Partnership Development346 freelancers · 🇺🇸 #34Top 28%🇺🇸#34 of 105
- #256Influencer Research1,071 freelancers · 🇺🇸 #18Top 24%🇺🇸#18 of 61
- #313Influencer Outreach1,135 freelancers · 🇺🇸 #26Top 28%🇺🇸#26 of 89
- #330Affiliate Marketing1,317 freelancers · 🇺🇸 #45Top 25%🇺🇸#45 of 161
- #353Public Relations1,610 freelancers · 🇺🇸 #115Top 22%🇺🇸#115 of 577
- #479Digital Marketing Materials1,754 freelancers · 🇺🇸 #125Top 27%🇺🇸#125 of 449