Danielle G.
B2B Sales | Business Development | Hospitality Growth Strategist
I help hospitality companies, foodservice suppliers, and food & beverage brands grow revenue, improve profitability, and build scalable commercial systems. With more than 20 years of experience across luxury hotels, restaurant groups, foodservice distribution, and emerging brands, I bring a combination of operational leadership and commercial strategy that helps businesses move from growth plans to measurable results. I typically work with clients who need support with: • Foodservice expansion and market entry • Distributor and broker strategy • B2B sales development and key account outreach • Revenue growth and commercial planning • Operational efficiency and profitability improvement • Menu, pricing, and margin optimization • CRM implementation and sales pipeline management • SOP development and process improvement My background includes leadership roles in hospitality operations, foodservice sales, brand development, and business growth initiatives across hotels, restaurants, catering, events, and consumer food brands. Services Include: Foodservice & Commercial Growth • Foodservice market expansion • Distributor and broker management • Channel development strategy • Go-to-market planning • Key account targeting and outreach • Partnership development Sales & Business Development • CRM setup and optimization • Sales process development • Lead generation systems • Pipeline management • Revenue forecasting • Sales collateral and pitch development Operations & Profitability • Menu engineering • Cost control and margin improvement • SOP creation • Workflow optimization • Labor efficiency analysis • Multi-unit operational support Throughout my career, I have helped businesses strengthen operations, improve financial performance, expand distribution, and create more predictable revenue streams. Whether you need strategic guidance, hands-on execution, or interim leadership support, I bring practical experience and a results-focused approach to every engagement. Industries: Hospitality • Foodservice • Restaurants • Hotels • Catering • Consumer Food & Beverage Brands • Wellness Concepts • Events & Experiential Programs
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $19k
Billed in all: $40,510$41k
$1.9k in the last 6 months
Across 25 contracts
Earnings, last 30 days
Skill rankings: Top 2% in Menu
Ranked by MRR among everyone on Upwork with the skill.
- Restaurant Menu93 freelancers · 🇺🇸 #2Top 2%🇺🇸#2 of 22
- Menu165 freelancers · 🇺🇸 #2Top 2%🇺🇸#2 of 34
- #5Operational Plan146 freelancers · 🇺🇸 #1Top 3%🇺🇸#1 of 39
- #5Staff Development89 freelancers · 🇺🇸 #4Top 6%🇺🇸#4 of 33
- #13Food & Beverage670 freelancers · 🇺🇸 #4Top 2%🇺🇸#4 of 217
- #15Hospitality542 freelancers · 🇺🇸 #6Top 3%🇺🇸#6 of 130
- #29Business Planning & Strategy702 freelancers · 🇺🇸 #15Top 4%🇺🇸#15 of 197
- #46Staff Recruitment & Management1,476 freelancers · 🇺🇸 #13Top 3%🇺🇸#13 of 164