Aurel L.

Hello there ! I’m a UX/UI designer - strategist and art director. I help brands and businesses turn their ideas into concrete digital products designed for their users and aligned with their business goals. UX/UI design: - user research: interviews, surveys, personas, journey mapping, and behavior analysis - information architecture and the design of clear, intuitive, and engaging user flows - prototyping and user testing to validate design choices and refine the experience - designing elegant, consistent interfaces aligned with the brand identity - building design systems and UI kits to ensure visual consistency and scalability - working on visual hierarchy, typography, micro-interactions, and responsive layouts My approach combines empathy, methodology, and attention to detail to create products that are aesthetic, cohesive, and aligned with your business objectives. UX strategy: Beyond design, I support my clients with a strategic approach to evaluate and improve the performance of their digital products. My role is to identify what works, what doesn’t, and propose clear, measurable solutions. - ux audits, heuristic analyses, and competitive benchmarks - conversion rate optimization (CRO) and user journey improvement - alignment between business goals and user needs - ROI-driven recommendations backed by my experience in digital marketing and SEO Creative Direction & Campaign Design: Beyond product design and strategy, I bring a strong art direction background to digital campaigns from concept to final assets. Whether you're launching a brand, running a seasonal campaign, or scaling your social presence, I can handle the full creative scope. - Brand identity and visual direction for digital campaigns - Key visuals, campaign concepts, and creative frameworks - Social media content: posts, stories, carousels, reels (Instagram, Facebook, LinkedIn etc) - Meta and Google Ads kits, email design, and landing pages - Cohesive creative systems that work across all touchpoints My goal is to design experiences with strong visual impact, human-centered thinking, and measurable performance. Looking forward to collaborate with you!