Rafael P.

I build WooCommerce stores and WordPress sites that convert visitors into buyers. 10+ years building product pages, checkout flows, and mobile UX for e-commerce in Spain, Estonia, Peru, and the United States. I don't install templates and hope they work. I write custom CSS, PHP, and JavaScript to fix the exact problems that kill sales: slow load times, broken mobile checkouts, missing trust signals, and confusing product variants. Recent work: BellaBio - WooCommerce store for two countries, designed from Figma. Built directly on a Storefront child theme with custom PHP, HTML, CSS, and JavaScript. Includes custom checkout, proprietary REST API, affiliate system with custom database tables, AJAX cart, bilingual setup, and account creation modal. Not a template, built from scratch. YOYO JUMP - 15 city landing pages plus full blog, built with Elementor and custom code inside the widgets. SEO and Core Web Vitals optimization. SEO scores went from the 60s to the high 80s. Burgund OÜ - WooCommerce store in Estonia built with Blocksy Pro. Custom CSS for variation swatches, sticky bar, and responsive layouts. Montonio payment and shipping integration with dynamic pricing. PHP for checkout, multilingual breadcrumbs, and cart messages. Migrated 8 custom PHP SEO snippets to Rank Math PRO, configuring sitemaps, product schema, meta templates, and 404 monitoring. Biohack Peptides Peru - Single product template in HTML, CSS, and JavaScript with automatic slug detection, WhatsApp buttons with preset messages per product, dynamic FAQ, and schema. The entire flow runs without manual intervention. What I fix: Product pages that confuse buyers on mobile Checkouts with too many fields or broken responsive layouts Slow load times (reduced a site from 6 seconds to under 2) Missing trust signals: reviews, guarantees, secure badges Heavy plugins that bloat the site Layout, typography, and spacing issues in Elementor Site migrations and redirects without losing SEO rankings Tools I use daily: WooCommerce: variable products, subscriptions, payment integrations (Stripe, PayPal, Montonio, PayU) Elementor Pro: custom modules, responsive layouts, dynamic content CSS / HTML / PHP / JavaScript: tailored solutions when plugins are not enough ACF: flexible content structures clients can manage without calling me Yoast SEO / Rank Math: on-page optimization, Schema markup, meta templates Performance: caching, image compression, code optimization, Core Web Vitals Git, Cloudways, phpMyAdmin