Volha P.

Results-oriented and dedicated Digital Marketing Specialist with 5+ years of of hands-on experience leading digital marketing campaigns across Europe, Latin America, the United States, and Asia with a focus on delivering impactful results through continuous improvement. I've worked in a variety of industries with over 20+ projects - from B2B and B2C businesses and events to AI and SaaS startups and EdTech platforms. Some of the results I’ve delivered: 🟢 Generated over 600 signups for an EdTech platform in just a few weeks, with a 13% 4-week retention rate; 🟢 Consistently brought 50+ qualified leads/month for local businesses like photographers and beauty schools, with ROAS between 3.5x and 5.1x; 🟢 Ran ad-campaigns for ticket sales for musicians and festivals - from small venues to stadium sold out shows - including international artists such as Scorpions, Slash, Accept, Tarja Turunen, Ville Valo, and many others, achieving ROAS up to 10x; 🟢 Achieved a stable ROAS of 3.8x in an e-commerce fashion project for the EU market using conversion-focused ad flows and retargeting. I specialize in data-driven tactics that begin with in-depth analytics and competitor analysis, followed by full-funnel systems aimed at each project's objectives - whether it's a sales, lead generation, content marketing, or social media funnels. I can help you with: - Paid Advertising Strategy - Content strategy for social media - Email Marketing - Sales or Lead Generation funnel development and conversion optimization Depending on the audience and business objectives, I select the most effective ad channels and formats: - Meta Ads (Facebook, Instagram, Threads) - Google Ads - Google Search and Display Network - TikTok Ads - Pinterest Ads - Reddit Ads 🟢 In the portfolio section, you'll find some of my favorite case studies that best reflect my abilities, results, and working style. Key services: - Performance marketing strategy - Email marketing - SWOT analysis & competitor research - Paid advertising (Meta, Google, YouTube, TikTok, Pinterest, Reddit) - Funnel building & conversion tracking - UTM tracking & analytics (CTR, ROAS, ROI, CAC, Retention rate, CR, CPL) - Pixel setup & Conversion API, Google Tag Manager Tools I work with: Analytics & Data: Google Analytics, PostHog, SEMRush, Google Spreadsheets Ad Creative & Design: Adobe Photoshop, Lightroom, Canva, Figma, CapCut CRM & Workflow: AmoCRM, Bitrix24, ClickUp, Slack, Notion, Trello, ChatGPT, Quillbot, Loops