Philip John M.
Creative Director | Luxury AI Video Ads & Cinematic Commercials
Filmmaker & Creative Director | AI Commercials, Brand Films & Luxury Ads I make AI commercials and brand films that feel like high-budget Hollywood productions and sell like your best-performing ad. My lifestyle series reached 1.6 million views on Instagram, 40 times the brand's previous best, and sold out their product launch. Before working independently, I spent more than seven years leading creative teams at agencies. Today I'm a Top Rated freelancer on Upwork with dozens of projects and 5-star feedback, and one recent client started with a single sample and moved straight to a 12-episode series with me. What I create: - Cinematic commercials and brand films with realistic people, natural dialogue and accurate lip sync - Meta and TikTok video ads, with multiple opening hooks per creative so you can test and scale fast - Luxury product films and campaign imagery, from macro detail to full product worlds - UGC-style ads and AI presenters that feel native to every feed - AI drama series and story-led content with the same characters held across every episode How I work: Every project starts with the story and a shot-by-shot plan, so the emotion and the selling point are designed in before anything is generated. Your characters and locations are then locked as reusable assets, so faces and wardrobe hold from the first frame to the last, and every future video starts from an approved look. You approve at each stage, from casting to the final cut, and every update comes in writing with clear timelines. My pipeline runs through ComfyUI with trained character LoRAs, IP-Adapter, ControlNet, IC-Light and FaceDetailer, then motion in Seedance and Runway, finished in Premiere Pro and After Effects with full sound design and colour grading. Every video is delivered in the formats your platforms need, with ad visuals kept within Meta's policies so campaigns clear review and keep running. Proof in numbers: - Direct-response campaigns returning 8.1x ROAS with a 61.5% hook rate - Ads returning several x ROAS with a 80.2% hook rate - Meta campaigns from £20 to $100,000 in spend, with cost per visit holding steady at scale - 1.6 million views on a single lifestyle series Brands I work with: Luxury, fashion, beauty, wellness, supplements, food and drink, hospitality, real estate and DTC e-commerce. My background includes First Class Honours in Games Technology with hands-on 3D work, plus academic awards in filmmaking and film direction. More examples are on my portfolio and available on request. Send me your brief, and within 48 hours I'll show you how your brand could look on screen.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $11k
Billed in all: $19,386$19k
$408 in the last 6 months
Across 27 contracts
Across 45 contracts
Earnings, last 30 days
Skill rankings: Top 4% in Photo Retouching
Ranked by MRR among everyone on Upwork with the skill.
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- #36Compositing713 freelancers · 🇬🇧 #1Top 5%🇬🇧#1 of 19
- #65Short Video1,533 freelancers · 🇬🇧 #4Top 4%🇬🇧#4 of 27
- #89Social Media Imagery1,915 freelancers · 🇬🇧 #6Top 5%🇬🇧#6 of 51
- #129Banner Ad Design3,314 freelancers · 🇬🇧 #6Top 4%🇬🇧#6 of 56
- #143Photo Retouching4,036 freelancers · 🇬🇧 #2Top 4%🇬🇧#2 of 90
- #176AI Image Generation2,564 freelancers · 🇬🇧 #6Top 7%🇬🇧#6 of 47