Giuliana C.

Market Research and Customer Research Specialist with 10 years of experience across Retail, Banking, Education, FinTech, and Telecom. I work with founders, product teams, and growing companies that need research designed to clarify decisions and strengthen products, services, and user experiences. My strongest value is the way I structure information. I take large, complex, or fragmented inputs and turn them into organized, meaningful, and actionable knowledge. I communicate findings in a way that shows what is happening, why it matters, and what steps will make the biggest difference. This approach helps teams act with precision, improve customer journeys, and build better products. 🎯 Strategic Expertise & What I Deliver Strategic Market & Competitor Intelligence: Clear understanding of the competitive environment, opportunity areas, positioning dynamics, and strategic pricing patterns. End-to-End Customer Research: Designing studies from objectives and hypotheses to sampling, questionnaires, and interview guides. Identifying motivations, friction points, and behaviors that drive adoption, use, and retention. Cultural Research & Trend Analysis: Reading cultural signals, social dynamics, and audience shifts. Analyzing conversations and patterns from platforms like TikTok, forums, and user communities to keep strategies relevant. Experience & Journey Optimization (CX, UX, EX): Mapping journeys to identify pain points, value moments, and improvement opportunities across digital and service interactions. Executive Synthesis & Communication: Transforming research into structured findings, clear narratives, and concrete steps that guide decisions and support product, service, and experience improvements. 🌍 Bilingual: English and Spanish Trusted by cross-functional teams in retail, banking, and tech. Let's work together. If you need research that is well-designed, clearly communicated, and directly useful for improving products, services, and customer experience, I can support you. I bring structured thinking, analytical depth, and consulting discipline to every project.