Hsiao-Ling C.

Hsiao-ling (Sherry) is a seasoned Chinese copywriter with 20+ years of experience in advertising, specializing in the U.S. Chinese and Asian American markets. She has worked across industries such as automotive, public health, financial services, and telecommunications, crafting culturally resonant campaigns and developing localized messaging for various media. As Director of Creative Services, Sherry led teams of copywriters and freelancers, overseeing multilingual copy projects, vendor coordination, and scheduling. Her expertise includes creative concept development, Chinese translation and transcreation, content localization—supported by team leadership and cross-functional collaboration—and crafting strategic campaigns that engage diverse audiences while ensuring quality and timely delivery.