Rishav C.
Meta Ads Specialist | Facebook & Instagram | Leads & E-commerce
🏆 𝐓𝐨𝐩 𝐑𝐚𝐭𝐞𝐝 𝐌𝐞𝐭𝐚 𝐀𝐝𝐬 𝐒𝐩𝐞𝐜𝐢𝐚𝐥𝐢𝐬𝐭 with 𝟔+ 𝐲𝐞𝐚𝐫𝐬 of hands-on experience managing Facebook & Instagram Ads for lead generation, eCommerce, local businesses, and service-based companies. I help businesses generate 𝐪𝐮𝐚𝐥𝐢𝐟𝐢𝐞𝐝 𝐥𝐞𝐚𝐝𝐬, increase sales, improve ROAS, and reduce wasted ad spend through data-driven Meta Ads strategies. I’ve worked with clients across the 𝐔𝐒𝐀, 𝐔𝐊, 𝐀𝐮𝐬𝐭𝐫𝐚𝐥𝐢𝐚, 𝐂𝐚𝐧𝐚𝐝𝐚, and other international markets, managing campaigns across different industries and business models. 📊 𝐑𝐞𝐜𝐞𝐧𝐭 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐑𝐞𝐬𝐮𝐥𝐭: 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐝 𝟑,𝟏𝟐𝟑 𝐋𝐞𝐚𝐝𝐬 | $𝟓,𝟗𝟒𝟕 𝐀𝐝 𝐒𝐩𝐞𝐧𝐝 | $𝟏.𝟗𝟎 𝐀𝐯𝐞𝐫𝐚𝐠𝐞 𝐂𝐏𝐋 I don’t focus only on clicks or cheap leads. I look at the complete funnel and optimize toward the metrics that actually matter — 𝐥𝐞𝐚𝐝 𝐪𝐮𝐚𝐥𝐢𝐭𝐲, 𝐂𝐏𝐋, 𝐂𝐏𝐀, 𝐩𝐮𝐫𝐜𝐡𝐚𝐬𝐞𝐬, 𝐑𝐎𝐀𝐒, 𝐫𝐞𝐯𝐞𝐧𝐮𝐞, and overall profitability. 🚀 𝐖𝐡𝐚𝐭 𝐈 𝐒𝐩𝐞𝐜𝐢𝐚𝐥𝐢𝐳𝐞 𝐈𝐧 𝐋𝐞𝐚𝐝 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 • Facebook & Instagram Lead Generation • Local & Service-Based Lead Campaigns • Meta Instant Forms • Landing Page Conversion Campaigns • Lead Quality & CPL Optimization • Retargeting & Lookalike Audiences 𝐄-𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 & 𝐒𝐚𝐥𝐞𝐬 • Shopify & Website Sales Campaigns • Purchase & Conversion Campaigns • ROAS & CPA Optimization • Retargeting & Customer Acquisition • Creative, Offer & Audience Testing • Scaling Profitable Campaigns 𝐌𝐞𝐭𝐚 𝐀𝐝𝐬 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 • Meta Ads Account Audit & Setup • Campaign & Ad Set Structure • Audience & Competitor Research • Meta Ad Library Research • Creative / Hook / Copy Testing • A/B Testing • Pixel & Conversion Tracking • Performance Monitoring & Optimization 🔍 𝐇𝐨𝐰 𝐈 𝐖𝐨𝐫𝐤 I start by understanding your business, offer, target audience, tracking setup, and current campaign data. From there, I identify where the biggest opportunities are, build or restructure campaigns, test different audiences and creatives, monitor performance, and continuously optimize based on real data. For lead generation, my goal isn't simply to generate the cheapest leads — it's to help generate 𝐥𝐞𝐚𝐝𝐬 𝐭𝐡𝐚𝐭 𝐚𝐫𝐞 𝐦𝐨𝐫𝐞 𝐥𝐢𝐤𝐞𝐥𝐲 𝐭𝐨 𝐛𝐞𝐜𝐨𝐦𝐞 𝐫𝐞𝐚𝐥 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬. For eCommerce, I focus on 𝐩𝐫𝐨𝐟𝐢𝐭𝐚𝐛𝐥𝐞 𝐬𝐚𝐥𝐞𝐬, 𝐂𝐏𝐀, 𝐑𝐎𝐀𝐒, 𝐫𝐞𝐯𝐞𝐧𝐮𝐞, and scalable customer acquisition. 🤝 𝐖𝐡𝐲 𝐖𝐨𝐫𝐤 𝐖𝐢𝐭𝐡 𝐌𝐞? ✔ 𝐓𝐨𝐩 𝐑𝐚𝐭𝐞𝐝 𝐨𝐧 𝐔𝐩𝐰𝐨𝐫𝐤 ✔ 𝟏𝟎𝟎% 𝐉𝐨𝐛 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 𝐒𝐜𝐨𝐫𝐞 ✔ 𝟔+ 𝐘𝐞𝐚𝐫𝐬 𝐨𝐟 𝐌𝐞𝐭𝐚 𝐀𝐝𝐬 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 ✔ Experience with international clients and multiple industries ✔ Lead Generation + eCommerce experience ✔ Data-driven campaign optimization ✔ Conversion tracking & funnel understanding ✔ Clear communication & reliable execution ✔ Long-term growth-focused approach 🎯 𝐌𝐲 𝐆𝐨𝐚𝐥 If you're looking for a 𝐌𝐞𝐭𝐚 𝐀𝐝𝐬 𝐒𝐩𝐞𝐜𝐢𝐚𝐥𝐢𝐬𝐭 who can take ownership of your campaigns and focus on 𝐚𝐜𝐭𝐮𝐚𝐥 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐫𝐞𝐬𝐮𝐥𝐭𝐬 — not vanity metrics — feel free to send me your current setup, goals, or campaign data. 𝐈’𝐥𝐥 𝐛𝐞 𝐡𝐚𝐩𝐩𝐲 𝐭𝐨 𝐫𝐞𝐯𝐢𝐞𝐰 𝐲𝐨𝐮𝐫 𝐜𝐮𝐫𝐫𝐞𝐧𝐭 𝐬𝐞𝐭𝐮𝐩 𝐚𝐧𝐝 𝐝𝐢𝐬𝐜𝐮𝐬𝐬 𝐰𝐡𝐞𝐫𝐞 𝐰𝐞 𝐜𝐚𝐧 𝐢𝐦𝐩𝐫𝐨𝐯𝐞 𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $5.6k
Billed in all: $8,383$8.4k
$619 in the last 6 months
Across 10 contracts
Across 27 contracts
Earnings, last 30 days
Skill rankings: Top 8% in Advertisement
Ranked by MRR among everyone on Upwork with the skill.
- #5Metal API30 freelancers · 🇮🇳 #2Top 17%🇮🇳#2 of 6
- #7Meta Threads30 freelancers · 🇮🇳 #2Top 23%🇮🇳#2 of 4
- #21Facebook Business Page199 freelancers · 🇮🇳 #2Top 11%🇮🇳#2 of 17
- #27Facebook Page316 freelancers · 🇮🇳 #1Top 9%🇮🇳#1 of 13
- #80Advertisement1,045 freelancers · 🇮🇳 #7Top 8%🇮🇳#7 of 79
- #94Pixel Setup & Optimization593 freelancers · 🇮🇳 #18Top 16%🇮🇳#18 of 79
- #105Sales Leads776 freelancers · 🇮🇳 #7Top 14%🇮🇳#7 of 45
- #123Campaign Setup749 freelancers · 🇮🇳 #24Top 16%🇮🇳#24 of 110