Charles W.

Charles Wickman | Reporting, Analytics, Data Solutions & Strategies I’m a seasoned data and analytics professional with 30 years of experience helping businesses turn information into insight. I’ve worked across a wide range of roles—analyst, data engineer, team lead, VP, and product owner—so I understand both the technical depth and the business context needed to deliver solutions that actually get used. I specialize in working with smaller companies that are growing fast, making important decisions, and realizing their data has more potential than they’re tapping into. My clients are often teams that don’t have a full-time data person or are struggling to get value from reporting tools they already have. If that sounds like you, I can help. WHAT MAKES ME DIFFERENT I’ve built and led data functions in Fortune 500 companies, but I choose to work with smaller teams. Why? Because the work feels more meaningful. The impact is immediate. You can feel the difference when a dashboard answers a real question or a workflow saves someone hours each week. I also know that companies like yours often don’t have the budget for a full-time head of data—and I like being the exception to that rule. You get access to deep experience, clear communication, and thoughtful problem-solving—without the overhead of hiring someone full-time. HOW I WORK Some clients come to me with a clear spec. Others just know something isn’t working. I’m happy to build exactly what you ask for, but I’m at my best when we work as partners. I ask smart questions, listen carefully, and help shape a solution that works for the long term—not just a temporary fix. I work with transparency, reliability, and a real desire to help. I won’t sell you something you don’t need. I’ll give you options, break down the tradeoffs, and build with an eye toward usability, ownership, and scale. MY SERVICES Here are examples of the types of work I do. If you don’t see your exact need listed, reach out—I’m happy to talk it through. Reporting and Dashboards: Tableau, Looker, Looker Studio, Excel, gsheets Analytics: NLP - Clustering - Regression - Natural Language Processing - Web Analytics - Experimentation Data Quality: Accuracy - Completeness - Consistency AI and Automation: AI agents - AI Analytics - Workflows