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Hanbyeol J.
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Hanbyeol J.

Brand Designer | AI-Powered Creative | Korean Aesthetics

Based in Korea, my design work has shipped to 25M+ banking users, 170M+ webtoon contents readers, and K-pop fans worldwide. Now I help global founders build brands at that level. I specialize in K-beauty, fashion, and lifestyle brands that want to look premium, feel culturally credible, and stay consistent from packaging to social to ads. I treat “Korean aesthetics” not as a fixed style but as a visual logic (tradition, material, typography, space, everyday culture) translated into something relevant today. • 무엇을 하나요? WHAT I DO → Brand identity and visual identity systems → Campaign visuals and ad creatives (art direction + AI-assisted production) → Packaging and launch assets → Korean market and visual culture direction • 어떻게 일하나요? HOW I WORK : Fxed-scope packages, a structured onboarding, and one point of contact. See packages and process here: • 이런 분과 협업하고 싶어요! BEST FIT : Founders with a clear brief who value long-term brand building. Not a fit: one-off cheap logo requests or open-ended revision loops.

🇰🇷Seoul, South Korea$60/hr100% JSS4.95 (15)Since Jun 2025

Earnings and projects

MRR (estimate)
≈$530

An estimate from an earlier read

World#75,561 / 412k
🇰🇷Country#119 / 676
Revenue, last 30 days
$185

Last 6 months: $3.2k

World#83,528 / 412k
🇰🇷Country#139 / 676
Total earnings
$24k

Billed in all: $26k

World#126,578 / 412k
🇰🇷Country#152 / 676
Per project
$963

$187 in the last 6 months

World#126,869 / 412k
🇰🇷Country#171 / 676
Projects, last 6 months
17

Across 19 contracts

84% fixed16% hourly
World#7,985 / 412k
🇰🇷Country#14 / 676
Projects in all
25

Across 28 contracts

75% fixed25% hourly
World#113,042 / 412k
🇰🇷Country#143 / 676

Earnings, last 30 days

$25.8k+$173 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$25.6k$25.7k$25.8k$25.9kOct 9Oct 24Nov 8

No data since Nov 5, 2026.

Skill rankings: Top 13% in Logo Design

Ranked by MRR among everyone on Upwork with the skill.

  1. #16ai graphic design41 freelancers · 🇰🇷 #1Top 39%
  2. #161Art & Design1,270 freelancers · 🇰🇷 #2Top 13%
  3. #175Design Concept1,049 freelancers · 🇰🇷 #2Top 17%
  4. #342Art Direction1,623 freelancers · 🇰🇷 #5Top 21%
  5. #347Ad Creative1,402 freelancers · 🇰🇷 #1Top 25%
  6. #391Brand Guidelines2,070 freelancers · 🇰🇷 #3Top 19%
  7. #4392D Design2,927 freelancers · 🇰🇷 #1Top 15%
  8. #526Creative Direction2,705 freelancers · 🇰🇷 #4Top 19%