Hanbyeol J.
Brand Designer | AI-Powered Creative | Korean Aesthetics
Based in Korea, my design work has shipped to 25M+ banking users, 170M+ webtoon contents readers, and K-pop fans worldwide. Now I help global founders build brands at that level. I specialize in K-beauty, fashion, and lifestyle brands that want to look premium, feel culturally credible, and stay consistent from packaging to social to ads. I treat “Korean aesthetics” not as a fixed style but as a visual logic (tradition, material, typography, space, everyday culture) translated into something relevant today. • 무엇을 하나요? WHAT I DO → Brand identity and visual identity systems → Campaign visuals and ad creatives (art direction + AI-assisted production) → Packaging and launch assets → Korean market and visual culture direction • 어떻게 일하나요? HOW I WORK : Fxed-scope packages, a structured onboarding, and one point of contact. See packages and process here: • 이런 분과 협업하고 싶어요! BEST FIT : Founders with a clear brief who value long-term brand building. Not a fit: one-off cheap logo requests or open-ended revision loops.
Earnings and projects
An estimate from an earlier read
Last 6 months: $3.2k
Billed in all: $25,845$26k
$187 in the last 6 months
Across 19 contracts
Across 28 contracts
Earnings, last 30 days
No data since Nov 5, 2026.
Skill rankings: Top 13% in Logo Design
Ranked by MRR among everyone on Upwork with the skill.
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