Michelle F.

📌 In my opinion, good writing is all about making people feel understood. Hi there! My name is Michelle, and I’m a native German copywriter and content writer based in Switzerland – and for me, good writing has always been about more than clever phrasing or clean structure (though you’ll get that too). First and foremost, it’s about creating a sense of understanding and connection. For this reason, I have spent the last 4 years helping brands speak in a voice that feels authentic, honest, and human. During this time, I’ve written for various well-known Swiss brands and pride myself on creating content that truly connects with their audiences and builds lasting trust. On Upwork, I plan to do the same. With 6+ years of professional experience as a copywriter, content writer, editor, and journalist, (🎓 plus a BA in Literature and Linguistics from the University of Zurich), I can confidently say that I am well-equipped to support a wide range of writing projects: ✅ My services: - German content writing (e.g. blog articles, newsletters) - German copywriting (e.g. Google Ads, social media, website copy) - SEO-optimized writing in German (e.g. blog posts, product descriptions, website content) - Branded storytelling in German (e.g. about pages, origin stories, customer success stories, brand video scripts, podcast scripts) 🤔 Why work with me? I'm reliable, detail-oriented (yes, a bit of a perfectionist), and committed to delivering high-quality work that aligns with your goals. I've also written for many well-known Swiss brands and understand how to connect with diverse target audiences, always meeting them on equal footing. And that’s where my strength lies: I don’t write to convince, I write to resonate. My primary goal is always to make your audience feel seen, heard, and understood. 💡 New to Upwork – limited-time offer Since I’m new to Upwork, I’m currently offering a reduced rate of $39/hour for the first month of any new project (regular rate: $49/hour), which, in my humble opinion, is a great opportunity for you to get top-tier writing at an affordable price. 😎🎉 So, if you’re looking for a writer who delivers high-quality, authentic German texts, let’s connect!