Emily O.

Lifecycle, Retention, & Email Deliverability Expert

I've spent 10+ years managing email deliverability, CRM, and lifecycle systems for multimillion-dollar B2B and D2C eCommerce brands with list sizes over 22 million. I build record-breaking lifecycle revenue systems and rebuild sender reputation, segmentation, and flows for dormant, high-risk, or newly migrated email lists. Extensive experience handling HIPAA/PHI data and high-risk cohorts. If you're seeing low open rates, flat revenue per recipient, a list that used to convert and doesn't anymore, these are deliverability problems that can't be fixed passively. Inbox rules are actively evolving (especially with the mass adoption of AI in inboxes like Gemini) and I help brands keep up with high-inbox placement, email formatting best-practices, and cohort segmentation behavior that actually impacts deliverability and builds revenue. Recent work: rehabilitated a 15 Million record legacy database of dental patient records inherited through an acquisition following a prior company's bankruptcy, requiring HIPAA-aware handling throughout. Built a segmented, risk-tiered warming strategy across four cohorts, maintained 98%+ deliverability throughout, and generated $360K in attributable revenue in the first month, ahead of a hard Q4 deadline. I've also worked inside HIPAA/PHI-adjacent environments, as well as the highly regulated Alcoholic Beverage industry where FTC compliance and age-verification requirements shape strategy as much as marketing does. While my work does not replace legal counsel, I am able to communicate effectively with legal teams and key stakeholders on data handling and Privacy Policy/Terms & Conditions best practices to run risk analysis to audit potential compliance risks. I price my work with hourly and as a flat-fee to be accessible for fast-moving teams who need senior-level support without committing to long-term agency contracts. Open to short-term engagements for revenue lifts during critical sales periods like Black Friday/Cyber Monday and other Q4 planning windows. Platform-agnostic across Klaviyo, Salesforce, Oracle Eloqua, Attentive, GMass, and other major ESPs.