Emily O.

10+ years experience managing email deliverability, CRM, and lifecycle systems for B2B and D2C eCommerce brands. Recent Abandoned Cart email & SMS series drove $152K+ in three months. One recent reactivation journey drove $201K+ in 32 days from a 3-year cold list. If your flows are underperforming, your deliverability is slipping, launching a new sending domain, or migrating Email Service Providers, message me with your platform, list size, and what isn't working. I'll help you discover the cause. RESULTS: - $152K+ from one abandoned cart email + SMS series in 2 months (telehealth brand) - $360K+ attributable revenue in the first 32 days of reactivating a 15M-record legacy database, with 98%+ avg. deliverability across cohorts - $18K to $47K per Black Friday/Cyber Monday send to a newly warmed list - Former in-house lifecycle lead for national consumer brands, with lists up to 22M+ WHAT I DO: - Core flow builds: welcome, browse, cart, checkout, post-purchase, win-back, sunset - Retention systems for subscription and repeat-purchase brands: I find where customers drop off and build flows that prevent drop off - Advanced integrations: Shopify, Recharge, SkyPilot, and custom API connections - New domain and ESP setup, warming from zero to full volume in 4 to 6 weeks* - ESP and SMS platform migrations - Deliverability troubleshooting and sender reputation recovery - Dormant and high-risk list reactivation - Q4 and BFCM planning and execution - Full Klaviyo and ESP account audits - Specialist support for agencies on complex lifecycle builds Every email is built in responsive HTML with live text, never image-only. HOW I WORK: - Flat-fee packages or hourly: senior-level work without a long-term agency contract - Short-term engagements welcome, especially ahead of Q4 - Regulated industries: healthcare-adjacent brands (HIPAA-aware strategy, no PHI in email) and alcoholic beverage (age-gating, industry marketing codes, FDA disclaimers, etc.). I work alongside your legal team but do not replace legal council FIT: I only send to contacts with documented opt-in consent, and your Privacy Policy and Terms need to be in place before we start. I won't burn a domain for short-term revenue, and every piece of creative is reviewed by a human before it sends. I'm not a 24/7 on-call resource. PLATFORMS: Klaviyo (expert), Attentive (expert), Salesforce Marketing Cloud, Oracle Responsys, Postscript, Braze, Iterable, HubSpot, and most major ESPs. *Depends on list size, data quality, domain history, and content.