Bruce W.

I’m Bruce Watkins, a strategic and operational executive with over 20 years of leadership experience across the U.S. and Canada. I specialize in transforming business operations, scaling teams, and driving sustainable growth in highly competitive markets. With a proven track record in P&L management, process optimization, and culture change, I help companies reach new levels of performance and profitability. Highlights of what I do best: Operational Excellence: I’ve led high-performing teams of over 1,700 employees, managed $60M+ budgets, and consistently delivered results through lean process improvements, Six Sigma methodology, and data-driven decision-making. Executive Leadership: As Division Vice President and Director of Operations at WIS International, I directed cross-functional teams across North America, enhancing performance, improving compliance, and driving client retention. Strategic Planning: I’m passionate about building scalable systems and leading change through clear strategy, hands-on execution, and collaboration with key stakeholders. Entrepreneurial Vision: I’m also the founder of TSN REI LLC, a real estate investment firm where I apply my strategic insight and financial acumen to grow long-term value. People & Culture: I build strong, engaged teams through mentorship, transparency, and clear communication, fostering cultures where people thrive and businesses excel. I have extensive hands-on e-commerce experience spanning more than 25 years with eBay, 15+ years with Amazon, and 2+ years with Shopify. My experience covers the full e-commerce lifecycle, including product sourcing and selection, supplier coordination, inventory management, pricing, order fulfillment, customer service, marketplace optimization, and day-to-day store operations. I have also built and managed e-commerce operations with a strong focus on profitability, process efficiency, and scalability, including launching a brand that generated more than $3.7M in revenue within its first three months. I combine practical marketplace experience with a strong operational background, allowing me to identify bottlenecks, improve workflows, manage inventory and fulfillment, and use data to make better decisions across the business. I hold a Bachelor of Science in Honors Science from Carleton University, and I’m Six Sigma certified. I’m fully authorized to work in both the U.S. and Canada and am always looking to bring energy and expertise to the next great opportunity. Let’s connect—I’m always open to discussing meaningful work, innovative partnerships, and strategic leadership opportunities.