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Raphael A.
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Raphael A.

Shopify Conversion Rate Optimization (CRO) Expert & Developer

Running ads alone will be too competitive and money wasting for stores that don't do Conversion Rate Optimization. Ad costs are rising, sales efficiency will decide who wins. I have helped Shopify and Ecommerce brands increase the conversion rate by a tremendous amount. Give me, a Top-Rated Shopify Conversion Rate Optimization Expert, the honor of uncovering your top conversion killers, making high-level implementations and turning visits into sales. Over the last 5+ years, I've built a career at the intersection Data analytics, CRO, Shopify Development and UI/UX. But I've spent the last 3+ years focusing exclusively on the one area that delivers the biggest results: Shopify Conversion Rate Optimization. I've helped e-commerce businesses double and triple their ROI and even CVR, AOV, LTV etc. by moving them beyond guesswork. My process is built on the fact that true CRO isn't about small theme tweaks but about changing your prospects' behavior based on deep analytics. Unlike random “split-testers,”, I've seen that this is not a game of guesswork which slows and expensively burn your ad budget. True CRO and testing is not about the color of buttons changing but about fundamentally changing your prospects' behavior based on deep analytics. As your dedicated Shopify Conversion Rate Optimization (CRO) Specialist, I replace assumptions with data. I use Advanced A/B Testing to scientifically identify why your visitors are leaving and implement strategic, high-impact changes to turn them into paying customers." MY SERVICES cab be grouped into 4 categories: 1. On-Site Optimization - Landing and Product Page Optimization - High-Converting Landing Page Design - Mobile-First UX Optimization - Cart & Checkout Optimization -Site Speed & Core Web Vitals 2. Strategic Growth Experiments - A/B & Multivariate Testing - Average Order Value Boosting - Personalization Strategies 3. User Behavior Insights - Comprehensive CRO Audits - Visual Behavior Analysis - Post-Purchase Surveys 4. Data Analytics - Server-Side/ client-Side Tracking Setup - GA4 & Shopify Integration - Profit-First Analytics My CRO Process: From Deep Data and testing to Compounding Revenue ✅ Comprehensive Conversion Research & Auditing: I go beyond basic analytics. I perform a full-funnel audit, analyzing your GA4, heatmaps, click-tracking, and live session recordings. ✅ Advanced A/B & Multivariate Testing: I design and launch strategic experiments to test clear hypotheses, allowing us to statistically prove what headlines, layouts, and UX/UI changes truly move your metrics. This is how we replace assumptions with profit. ✅ Full-Funnel, Landing and Product Page Optimization: I systematically optimize the entire customer path. This means fine-tuning your landing pages for ad-scent, rebuilding trust on product pages, and surgically removing friction from your Shopify checkout flow to eliminate drop-offs and maximize CVR & AOV. ✅ Applied Behavioral Psychology: True optimization isn't just about design; it's about human behavior. I apply proven persuasion frameworks (like Scarcity, Social Proof, and Authority) to your copy and layout, ethically answering your customers' anxieties and motivations to transform hesitant "browsers" into confident "buyers." ✅ Solid Analytics & Tracking (GA4/GTM): You cannot optimize what you don't measure. I ensure your GA4 and Google Tag Manager (GTM) setup is flawless. We will track every valuable action and conversion event with 100% accuracy, making every test result and business decision smarter and more reliable. ✅ Continuous Optimization & Performance Reporting CRO is not a "one-and-done" fix; it's a growth engine. After each test, I deliver clear reports on why we got a result. We then use those insights to fuel the next, smarter test, creating a cycle of compounding conversion gains that builds sustainable, long-term revenue. 🧩 Tools & Tech Stack I Work With 🟢 Analytics & Tracking Google Analytics 4 (GA4), Google Tag Manager (GTM), Hotjar / Microsoft Clarity 🟢 A/B Testing Tools VWO, Convert Shopify Specific A/B testing tool: Intelligems, Shogun, Visually 🟢 Qualitative & UX Research (Heatmaps & Session Recordings) Hotjar, Microsoft Clarity, Crazy Egg 🕒 Click “Invite to Job” or “Message” to reserve your free audit slot before the offer ends. Let’s optimize, test, and grow your revenue! MY CRO GUARANTEE: I guarantee you a sure increase in conversion rate hence increase in revenue. ⚠️ I’m currently accepting only 5 additional clients due to my capacity. #ShopifyCRO #ConversionRateOptimization #CRO #A/BTesting #ShopifyExpert #EcommerceOptimization #ShopifyStoreOptimization #GoogleAnalytics4 #GoogleTagManager #ShopifyAnalytics #ConversionTracking #Heatmaps #Hotjar #Clarty #Intelligems #ShopifyDeveloper #Customcode #

🇳🇬Lagos, Nigeria$18/hr100% JSS5.00 (6)Since Jun 2025

Earnings and projects

MRR
$198

Last 6 months ÷ 6

World#113,631 / 412k
🇳🇬Country#4,047 / 13.8k
Revenue, last 30 days
$0

Last 6 months: $1.2k

Total earnings
$4.5k

Billed in all: $4.7k

World#263,892 / 412k
🇳🇬Country#6,505 / 13.8k
Per project
$408

$396 in the last 6 months

World#201,943 / 412k
🇳🇬Country#4,870 / 13.8k
Projects, last 6 months
3
67% fixed33% hourly
World#66,479 / 412k
🇳🇬Country#4,051 / 13.8k
Projects in all
11

Across 13 contracts

77% fixed23% hourly
World#192,417 / 412k
🇳🇬Country#6,892 / 13.8k

Earnings, last 30 days

$4.7kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$4,600$4,650$4,700$4,750Oct 8Oct 23Nov 7

Skill rankings: Top 29% in Hotjar

Ranked by MRR among everyone on Upwork with the skill.

  1. #28Hotjar96 freelancers · 🇳🇬 #1Top 29%
  2. #105Unbounce322 freelancers · 🇳🇬 #2Top 33%
  3. #264Website Audit784 freelancers · 🇳🇬 #19Top 34%
  4. #405Landing Page Optimization1,118 freelancers · 🇳🇬 #44Top 36%
  5. #542Theme Customization1,836 freelancers · 🇳🇬 #31Top 30%
  6. #552A/B Testing1,603 freelancers · 🇳🇬 #39Top 34%
  7. #708Liquid1,844 freelancers · 🇳🇬 #41Top 38%
  8. #818Ecommerce Marketing1,960 freelancers · 🇳🇬 #78Top 42%