Matt M.

OMNI-CHANNEL PERFORMANCE MARKETING SPECIALIST Accomplished, data-driven digital marketing leader with over a decade of experience designing and executing high-impact omni-channel campaigns. Expertise spans luxury retail, music and event marketing, and financial services, consistently delivering ROI exceeding expectations. Adept at leveraging advanced data analytics and cross-platform strategies to optimize lead generation, brand engagement, and sales performance. CORE COMPETENCIES: * Omni-Channel Advertising, Campaign Strategy and Execution * Specialist in Leveraging the Benefits of Running Paid Social, Paid Search, and Programmatic * ROAS Optimization * Media Planning and Optimization * In-Depth Knowledge of Google Analytics * Pixel and Server to Server Tracking Integrations * Lead Generation and Customer Acquisition * Custom Audience Creation and Lookalike Modeling * Data Analytics and Algorithmic Optimization