Rafael S.
WordPress & Webflow Developer | WooCommerce | SEO | AI Automation
Top Rated | 100% Job Success | WordPress, WooCommerce & Webflow developer. 10+ years, 100+ WordPress & WooCommerce sites built and managed; Webflow builds, CMS and migrations with the rankings intact. I also build the AI automation behind the site — n8n, Make, AI agents — and I have scaled an e-commerce operation from zero to US$18K+/month in 2 months. Most freelancers give you either a nice website or a clever automation. Your business needs both working together: a fast site that ranks, connected to workflows that capture leads, sync orders, and answer customers — without you copy-pasting between tools all day. I work in both WordPress and Webflow, and I will tell you honestly which one fits your project before you commit to either. Most people are sold the platform their developer already knows. Either way you get a site your team can edit, delivered in your accounts, with the numbers measured before and after. WHAT I DO 🛠 WordPress & WooCommerce • New sites and redesigns in the builder you already use — Elementor, WPBakery, Gutenberg, Beaver Builder, Kadence, Divi • WooCommerce store setup: products, payments, shipping, checkout that converts • Migrations, hosting/DNS/domain setup, backups, security hardening • Speed optimization: Core Web Vitals, caching, image and CDN tuning • Ongoing care plans: updates, monitoring, small fixes, real support 🎨 Webflow • Webflow design and development: landing pages and full sites, from a blank canvas or Figma to Webflow • Builds and rebuilds with a class system the next developer can actually read • Webflow CMS collections your team can publish to without calling me • Interactions that respect Core Web Vitals instead of destroying them • Migrations in both directions — Webflow to WordPress and WordPress to Webflow — with the rankings carried across • SEO-safe launches: redirect maps, canonicals, sitemaps, schema • Webflow forms wired into the automations below — CRM, WhatsApp, Slack, email ⚙ AI Automation & Integrations (n8n, Make) • Lead capture → AI qualification → CRM/WhatsApp/email follow-up, on autopilot • E-commerce operations: order routing, inventory sync, marketplace feeds, ERP and API integrations • AI agents and chatbots trained on your business, connected to your site and tools • Dashboards and reports that build themselves from your live data 📈 E-commerce & SEO Growth • Technical and on-page SEO for WordPress, WooCommerce and Webflow (GA4, Search Console) • Product data, catalog structure and conversion-focused pages • Marketplace operations — I founded and ran my own multi-channel e-commerce for 8 years WHY CLIENTS TRUST ME WITH THE BUSINESS SIDE Before freelancing I coordinated accounts, proposals and quality processes at Siemens, GE and Carl Zeiss — in English, with enterprise-level discipline. Then I sat on your side of the table: I launched and managed a German brand's e-commerce in Brazil from zero to R$100K+ (US$18K+) in monthly sales within 2 months, and operated my own store across site and marketplaces for 8 years. I don't just configure tools — I understand margins, stock, response times and what a lead is worth. HOW I WORK • Fluent English (EF SET C2 certified), native Portuguese, conversational Spanish • Clear scoping before we start — you will know what is included, what is not, and why • Everything documented and delivered in YOUR accounts. No lock-in to my servers. • Honest boundaries: my work is builder-based development, integrations and automation. If your project needs deep custom PHP plugin engineering, I will tell you upfront and help you find the right specialist — instead of learning on your budget. Send me your site (or the process you are tired of doing by hand) and your goal. I will reply with a plain diagnosis and a suggested next step — usually within a few hours.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $3.1k
Billed in all: $11,660$12k
$782 in the last 6 months
Across 5 contracts
Across 10 contracts
Earnings, last 30 days
Skill rankings: Top 16% in WordPress e-Commerce
Ranked by MRR among everyone on Upwork with the skill.
- #238WordPress Security1,088 freelancers · 🇧🇷 #1Top 22%🇧🇷#1 of 5
- #451WordPress Optimization1,960 freelancers · 🇧🇷 #1Top 23%🇧🇷#1 of 11
- #490WordPress Migration2,167 freelancers · 🇧🇷 #1Top 23%🇧🇷#1 of 8
- #630WordPress Customization2,901 freelancers · 🇧🇷 #2Top 22%🇧🇷#2 of 6
- #638Google Analytics 42,201 freelancers · 🇧🇷 #8Top 29%🇧🇷#8 of 25
- #652WordPress Website Design2,948 freelancers · 🇧🇷 #2Top 22%🇧🇷#2 of 9
- #732Page Speed Optimization3,190 freelancers · 🇧🇷 #4Top 23%🇧🇷#4 of 12
- #785WordPress e-Commerce5,046 freelancers · 🇧🇷 #3Top 16%🇧🇷#3 of 14